Enjoy Great BBQ while Helping Kids

Enjoy Great BBQ while Helping Kids

Sonny’s BBQ® customers earn $5 discount with $2 donation to Share Our Strength’s No Kid Hungry® campaign

September 06, 2013 // Franchising.com // WINTER PARK, Fla. - Connoisseurs of great Southern barbecue with soft spots in their hearts for kids are going to love the month of September at Sonny’s BBQ®.

Sonny’s is urging customers to help end childhood hunger in America by adding a couple of dollars to their checks each time they dine at participating Sonny’s restaurants in September. The payoff — besides feeling good about helping a worthy cause — is a $5 bounce back coupon good from Sept. 15 through Oct. 31.

“We feed thousands of people every day at our restaurants,” said Sonny’s CEO Bob Yarmuth. “If we can encourage them to donate $2 each time they visit, we will be making a significant impact on childhood hunger.”

Sonny’s is joining thousands of restaurants nationwide this September by inviting guests to dine out for No Kid Hungry. Sonny’s goal is to raise $100,000 at more than 60 participating Sonny’s franchises across the Southeast to help make sure that kids have access to the food they need to learn and grow.

Customers who can afford to be even more generous can earn more coupons. A $5 bounce-back coupon is earned for every $2 donation, so a person who makes a $10 donation will receive five bounce-back coupons.

Additionally, social-media-savvy patrons can go a step further to support No Kid Hungry by using Instagram. Sonny’s will donate 10 cents, up to a maximum of $10,000, for every picture posted on Instagram during the month of September that has the #SonnysGives hashtag.

One in five children struggle with hunger in America. The No Kid Hungry campaign and its restaurant partners around the country raised $5.9 million in 2012. The funds are used to raise awareness about child hunger in the United States by creating public-private partnerships that align kids with the resources they need, supporting nutrition programs such as school breakfast and summer meals, and educating children and their families on how to cook healthy meals with limited resources.

“Everyone — a private citizen, a business, a policy maker and a nonprofit — has a role in helping end childhood hunger in America,” said Billy Shore, founder and CEO of Share Our Strength®. “I encourage everyone to dine out often at participating restaurants wherever they are this September. Then visit NoKidHungry.org to join this national movement to ensure that every child in America has access to the nutritious food they need, every day.”

About Sonny’s BBQ®

With 125 locations throughout the southeast, Sonny’s BBQ® is one of the largest and most popular barbecue restaurant companies in the country. Headquartered in Winter Park, Fla., the restaurants employ more than 6,700 people. Sonny’s was founded by Floyd “Sonny” Tillman in 1968 in Gainesville, Fla. Just as it was then, today Sonny’s trademark is serving up great, slow-cooked food fast and friendly. In 1991, Robert Yarmuth, a longtime Sonny’s franchisee from Kentucky, purchased the Sonny’s chain and today serves as Sonny’s chairman and CEO.

About Share Our Strength’s No Kid Hungry® Campaign

No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength’s No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through Cooking Matters. This work is accomplished through the No Kids Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.



Robert Perez
CBR Strategic Communications



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