U-Swirl Frozen Yogurt Opens Two Co-branded U-Swirl/Rocky Mountain Chocolate Factory Locations in Las Vegas, Nevada

HENDERSON, Nev. - Oct. 10, 2013 // PRNewswire // - U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, announced today that U-Swirl has added Rocky Mountain Chocolate Factory stores to two existing locations in Las Vegas. The stores are now open and represent the 10th and 11th co-branded locations among the U-Swirl brands. U-Swirl expects an additional two co-branded locations to open this year. U-Swirl Frozen Yogurt is currently offering co-branding opportunities to existing franchisees.

Terry Cartwright, Chief Operating Officer stated, "As the frozen yogurt industry develops, we expect this opportunity to clearly demonstrate that Co-branding the two concepts adds value to the business and complements the seasonality of yogurt sales. It is an important part of our long-term strategy." He added, "The product offerings are very complementary and we expect to share positive financial results with our franchisees, once we have accumulated the data throughout the winter months."

About U-Swirl, Inc.

U-Swirl, Inc. is an operator and franchisor of self-serve frozen yogurt cafes that operate under the following names: U-SWIRL Frozen Yogurt, Aspen Leaf Yogurt, Yogurtini, Gracie Bleu, and Josie's Frozen Yogurt. The cafes offer frozen yogurt in 20 non-fat and low-fat flavors, including tart, traditional, and no-sugar-added options, along with fresh sorbet. Approximately 70 toppings such as fresh fruit, sauces, candies, and granola are available to customize each serving of yogurt to the customer's individual taste.

In January 2013, the Company acquired frozen yogurt cafe assets, franchise rights and certain other assets from Rocky Mountain Chocolate Factory, Inc. (Nasdaq Global Market: RMCF) in exchange for a 60 percent controlling ownership interest in the Company, certain warrants and notes payable.

U-Swirl, Inc. is headquartered in Henderson, Nevada, and its common stock trades on the OTCQB under the symbol "SWRL." As of September 30, 2013, the Company and/or its franchisees and licensees operated 90 self-serve frozen yogurt cafes in 25 states. Additional information on U-Swirl, Inc. is available on the Internet at www.u-swirl.com.

About Rocky Mountain Chocolate Factory, Inc.

Rocky Mountain Chocolate Factory, Inc., headquartered in Durango, Colorado, is an international franchisor of gourmet retail chocolate stores and a manufacturer of an extensive line of premium chocolates and other confectionery products. As of September 30, 2013, the Company and its franchisees operated 358 stores in 42 states, Canada, Japan, South Korea and the United Arab Emirates. The Company's common stock is listed on The Nasdaq Global Market under the symbol "RMCF." Additional information is available on the Internet at www.rmcf.com.

Rocky Mountain Chocolate Factory, Inc. also owns a majority interest in U-Swirl, Inc.

Forward-Looking Statements

Certain statements in this press release are "forward-looking statements." These statements involve risks and uncertainties, and the Company undertakes no obligation to update any forward-looking information. Risks and uncertainties that could cause cash flows to decrease or actual results to differ materially include, without limitation, seasonality, consumer interest in the Company's products, general economic conditions, consumer and retail trends, costs and availability of raw materials, competition, market conditions, and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Readers are referred to the Company's periodic reports filed with the SEC, specifically the most recent reports which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements. The information contained in this press release is a statement of the Company's present intentions, beliefs or expectations and is based upon, among other things, the existing business environment, industry conditions, market conditions and prices, the economy in general and the Company's assumptions. The Company may change its intentions, beliefs or expectations at any time and without notice, based upon any changes in such factors, in its assumptions or otherwise, and it undertakes no obligation to revise or update publicly any forward-looking statements for any reason. The cautionary statements contained or referred to in this press release should be considered in connection with any subsequent written or oral forward-looking statements that the Company or persons acting on its behalf may issue.

Contact:

U-Swirl, Inc.
(702) 586-8700
info@u-swirl.com

SOURCE U-Swirl, Inc.

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