ZIPS Dry Cleaners Hires MGH as Lead Advertising Agency
October 25, 2013 // Franchising.com // GREENBELT, Md. - ZIPS Dry Cleaners, an aggressively expanding Mid-Atlantic dry cleaning franchise chain, recently named full-service marketing communications firm MGH as its new lead creative agency.
With this appointment, MGH will be primarily responsible for providing a full range of services - including advertising, creative development, media planning and buying, social media management, strategic planning and more - with the goal of driving sales and attracting new customers.
"As we continue to expand our network of stores throughout the Mid-Atlantic and beyond, it is imperative that we align ourselves with creative, strategic partners who will help us continue to drive momentum," said Reid Bechtle, CEO of ZIPS Dry Cleaners. "After an extensive search, we have found such a partner in MGH. We are excited to embark upon this new partnership and look forward to seeing the dynamic creative concepts and strategic plans they develop for us."
Thanks to its revolutionary, same-day, one-price business model, ZIPS has quickly become the go-to place for dry cleaning in various communities throughout the Mid-Atlantic. A customer can have any item of clothing dry cleaned for $1.99. It doesn’t matter if the item is a necktie, a wedding dress or a pair of pants, the price is $1.99, half the industry average.
There are currently 36 ZIPS stores open and operating throughout Pennsylvania, Maryland, Virginia and Washington D.C., and Bechtle estimates there will be as many as 100 by 2015. The growth will likely stay on the East Coast, but will push outside of the current footprint in the Mid-Atlantic region.
"We are thrilled to be partnering with ZIPS," said Andy Malis, President of MGH. "For nearly 20 years, they have been committed to serving their customers with professional cleaning and unbeatable prices. We admire their ambition to lead the category and could not be more excited to join their team."
ZIPS joins a diverse and impressive client base at MGH, including Buffalo Wild Wings, Marco’s Pizza, Smyth Jewelers, McCormick and OLD BAY.
About ZIPS Dry Cleaners
Founded in 1996 and franchising since 2006, ZIPS Dry Cleaners’ successful business model is based on a concept revolutionary to the industry and clearly in high demand to today's dry cleaning customer - dry cleaning that is ready for pick-up the same day it's dropped off and all for a flat-rate price of $1.99. Headquartered in Greenbelt, MD, ZIPS operates 36 stores in the Mid-Atlantic region. For more information, visit www.321zips.com.
Based in Baltimore, MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, development and marketing), mobile, market research, direct response, relationship marketing and social media marketing. MGH maintains a diverse client base spanning multiple industries. Visit http://mghus.com for more information on MGH and its services or connect with MGH via: Facebook at http://facebook.com/mghus; Twitter at http://twitter.com/mghus; or YouTube at http://youtube.com/mghtv.
SOURCE ZIPS Dry Cleaners
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