SUBWAY® Restaurant Chain And Young & Successful Media Announce Second Round Of Virtual SUBWAY® Global Challenge
World's Largest Restaurant Chain Encourages Young Entrepreneurs in 100 Countries
MILFORD, Conn. - Nov. 20, 2013 // PRNewswire // - To kick off Global Entrepreneurship Week, the SUBWAY® restaurant chain and Young & Successful Media, owners of the YSN network, have launched the second SUBWAY Global Challenge (http://ysn.com/subway), a business simulation game that will enable thousands of players to build, train, operate and promote their own virtual SUBWAY® restaurants as a way to learn business development and entrepreneurial start-up skills. The competition is the most widely distributed global online competition and allows aspiring entrepreneurs to compete against their peers in over 100 countries.
The SUBWAY® Global Challenge winners will be flown from around the world for a VIP tour of SUBWAY® headquarters in Milford, CT, where they will meet with various departments, from store design to global marketing, and will present their winning ideas to the teams that build the company and run the brand. Winners will also tour New York City to see the sites and view restaurant operations before heading to Washington, DC, where they will meet with government officials as well as business and industry leaders on global business and franchising topics.
Along with the Global Challenge online game - where players take on a series of six challenges to promote their businesses - there is also an educational component. A documentary on the SUBWAY® restaurant chain, "SUBWAY® Restaurants: How a 17-year-old Built the #1 Restaurant Chain in the World through Franchising" (http://bit.ly/SubwayStory) is shared with thousands of college and university students throughout the world. A Teacher's Guide is also available online, which can be used to incorporate the online Challenge into curriculum, designed to show the business from every major operational angle while highlighting the benefits of leveraging franchising as the business model.
"The Subway Global Challenge is about encouraging the entrepreneurial spirit and celebrating the Subway brand by sharing our iconic startup story, challenges and successes as a business," said Don Fertman, Chief Development Officer for the SUBWAY® brand.
The second SUBWAY® Global Challenge runs through December 20th.
"Subway has one of the most inspiring startup stories of any global brand," said Jennifer Kushell, Founder and President of the Young & Successful Media, founder of YSN.com (your success now) and author of the New York Times best-seller Secrets of the Young & Successful. "This competition is special because it engages young entrepreneurs from every corner of the world in a gamified business simulation and inspires them to put their skills and knowledge into practice. It also shows the potential Subway sees in young entrepreneurs as prospective franchisees. After all, Subway wouldn't exist if co-founder Dr. Buck didn't see the potential in young Fred DeLuca back in '65."
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business. With more than 40,700 locations in 102 countries, the SUBWAY® brand – mostly through its franchisees – provides more than 400,000 job opportunities worldwide.
For more information about the SUBWAY® chain, visit http://www.subway.com. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subway. SUBWAY® is a registered trademark of Doctor's Associates Inc.
About Young & Successful Media
Young & Successful Media specializes in the next generation workforce, with an emphasis on youth empowerment, engagement, employment and entrepreneurship. Through its strategic consulting practice, the company has built highly-targeted, award-winning campaigns, forums and strategies to engage and connect ambitious young people around the globe. Its web-based portal, YSN.com, attracts young leaders from over 160 countries, providing them with insights and best practices to sculpt their careers and pursue their passions. YSN's latest creation, the Global Opportunity Marketplace (GO), provides talented young people around the globe with opportunities to fulfill their professional and life goals, from entrepreneurial, corporate to philanthropic paths. YSN.com/GO aims to offer organizations of all sizes from around the world unprecedented access to the best emerging talent.
SOURCE SUBWAY Restaurants
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