Dickey's Barbecue Offers a Kick in the Taste Buds with New Cornbread Sandwiches

Nation's Largest Barbecue Chain Asks Fans to Choose Are You #Spicy or #Sweet

DALLAS - Jan. 7, 2014 // PRNewswire // - Dickey's Barbecue is spicing up the New Year with one-of-a-kind new menu items. The fast-casual restaurant chain known for slow smoked Texas barbecue is bringing the heat with a Spicy Chicken Cornbread Sandwich along with a Sweet Pork Cornbread Sandwich. Both are additions to the menu for a limited time.

"The new buttery cornbread buns are an exciting creation," said Roland Dickey, Jr. President and CEO of Dickey's Barbecue Restaurants, Inc. "The savory Southern flavors of the new cornbread buns pair perfectly with our slow smoked meats and specialty barbecue sauces. Customers love them and sales are already beating expectations."

Dickey's Barbecue Pit is offering two versions of the new Buttery Cornbread Sandwiches. The Spicy Chicken Sandwich features a juicy marinated chicken breast smothered in a fiery blend of Dickey's Original Barbecue Sauce and Texas Pete® Hot Sauce. The Sweet Pork Cornbread Sandwich is piled high with tender pulled pork and Dickey's Sweet Barbecue Sauce. Both sandwiches are served on Dickey's new Buttery Cornbread Buns along with cheese, pickles and onions.
"We really took our time developing new items that add a unique flavor profile to our menu," said Chef Jeff Forrester, Vice President of Purchasing and Development. "We partnered with Texas Pete® Hot Sauce to create a distinctive sandwich combining savory cornbread, Dickeys signature slow smoked chicken breast and the bold flavors of our spicy barbecue sauce."

In addition, Dickey's Barbecue has launched a social media campaign that asks fans to Tweet their favorite meat. Fans can vote for their favorite sandwich at http://www.dickeys.com/spicyorsweet. All voters have the chance to win free barbecue for an entire year.

About Dickey's Barbecue Restaurants

Dickey's Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 72 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 350 locations in 43 states and holds the title of the world's largest barbecue franchise. This year both Technomic and Nation's Restaurant News named Dickey's "Fastest-growing restaurant in the country" and they were also named "Best Franchise Deal" by QSR Magazine. For more information, visit Dickey's or for barbecue franchise opportunities call (866) 340-6188.

Media Contact:

Jami Zimmerman
972.248.9899
jzimmerman@dickeys.com

SOURCE Dickey's Barbecue

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