Red Roof Inn® Ranked #1 Economy Hotel in 2013
Consumer Satisfaction Index Converts Customer Reviews into High Marks for Brand
COLUMBUS, Ohio – February 12, 2014– For the fourth consecutive year, Red Roof Inn has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index. Guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors.
ReviewMetrix was created by MarketMetrix as a source to manage online guest reviews and analyze competitor performance, turning all of the guest reviews into actual data.
"This #1 ranking validates Red Roof’s commitment to putting its customers first," said Andrew Alexander, President, Red Roof Inn. "In this highly competitive landscape, brands that give their consumers what they want stand out amongst the competition. Red Roof understands that customers are king and we work hard to improve the guest experience at every turn."
The ReviewMetrix Customer Satisfaction Index rates each review from 0–100 based on key questions that appear at the beginning of an online survey. Red Roof surpassed its economy lodging competitors, earning the highest rankings across all categories which include location, value, service, cleanliness, rooms and overall ranking.
"There is no greater recognition than praise from your guests," said Jonathan Barsky, Ph.D. Co-founder of MarketMetrix and Chief Research Officer. "Red Roof Inn continues to build its stellar online reputation by delivering a great hotel experience at a value price."
About Red Roof®
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to "Adding More Wow to Your Stay!™". Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
SOURCE Red Roof®
Hill & Knowlton