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Starwood Hotels' Explosive Aloft Brand to Debut in Secaucus, New Jersey

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Opening in 2016, Aloft Secaucus will Cater to the Next Generation of Travelers with Leading-Edge Design, Innovative Technologies and Live Music Programming

STAMFORD, Conn. - March 06, 2014 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its fast-growing Aloft brand will soon expand its reach to Secaucus, New Jersey. Owned by Sun Development and Management, Aloft Secaucus will open in mid-2016 within the Plaza at Harmon Meadow, featuring 172 spacious, loft-like rooms, leading-edge technology and a lively, social atmosphere.

"Aloft Secaucus will draw both visitors and local professionals who will appreciate the hotel's modern, urban design and vibrant social scene as well as its proximity to New York City," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood Hotels & Resorts Worldwide, Inc. "Aloft is always on the forefront of new markets, fueled by the enthusiasm of savvy travelers across the globe."

Just six miles from midtown Manhattan, Aloft Secaucus will be walking distance to all the shops, restaurants, and businesses in the Plaza at Harmon Meadow mixed-use, complex, including the Meadowlands Exposition Center and the Mall at Mill Creek. The eight-story hotel will be close to local restaurants and leading attractions including the Meadowlands Entertainment Complex, which houses MetLife Stadium, home of the NY Jets and NY Giants Professional football teams, the IZOD Center and the site of the American Dream Meadowlands Mall and Complex, which opens in late 2015. A 20-minute drive from Newark International Airport (EWR), the new Aloft hotel will feature 3,000 square feet of state-of-the-art meeting space, an indoor Splash pool and fitness center.

"Aloft Secaucus will be an exciting, new addition to the Plaza at Harmon Meadow and will help accelerate the brand's rapid expansion in dynamic markets across North America," said Allison Reid, Senior Vice President of America Development for Starwood. "We're seeing strong owner and developer interest in Aloft, given its following by savvy travelers and flexibility for mixed-use developments."

Aloft's innovative and exclusive initiatives set it apart. Smart Check In, the first mobile check-in using RFID technology to truly bypass the front desk, Aloft is now rolling out mobile Smart check-in at select properties – allowing guests use their smart phone to check-in and open their guest room door. In addition, Aloft formed an exclusive partnership with Design Within Reach (DWR) to outfit the public spaces of the hotels, and its W XYZ® bars offer live, free access to local emerging artists as well as some of the hottest bands in the country through the brand's Live at Aloft Hotels concert series.

About Aloft Hotels

With over 75 hotels open now 100 soon in 14 countries around the world, Starwood's Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the 'always on' business and millennial traveler, the Aloft brand offers a tech-forward experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry's richest loyalty program. To learn more, please visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About Sun Development and Management

Formed in 1989 and headquartered in Indianapolis, Sun currently owns and operates 40 select and full-service hotels in 12 states, all carrying major international brand affiliations. Five additional hotels in four states are currently under development. The company has been frequently recognized for quality hotel development and operations by its brand partners, analysts and industry press groups. Steadily growing over the last two decades, Sun Development & Management Corporation has made its name in consistently delivering exceptional products in the hospitality industry.

Source: Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Amy Rosen
Starwood Hotels & Resorts
203-964-4661
Amy.Rosen@starwoodhotels.com

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