Capriotti's Unveils First Official Mascot

April 29, 2014 // Franchising.com // LAS VEGAS – Capriotti's Sandwich Shop debuted its newest friend, Robert Cole Turkey last week during Capriotti's 21st birthday party in Las Vegas. Robert Cole Turkey will serve as the growing brand's ambassador at events and openings as well as just spreading the Capriotti's love.

The rapidly expanding brand, which now has over 100 locations nationwide, is quickly developing widespread recognition with the help of the newly unveiled, Robert Cole Turkey. The Capriotti's mascot is one fashionable turkey, sharply dressed in a suit with red sneakers he is sure to appeal to a large spectrum of fans from the young sandwich-lover to the business professional. The company's new mascot is named in the likeness of its most famous sub and a fan-favorite, The Bobbie® made with in-house roasted turkey, homemade stuffing, cranberry sauce and a hint of mayo and the Cole Turkey® made with slow-roasted turkey, provolone cheese, Russian dressing, cole slaw and mayo.

"Robert Cole Turkey is a fun new way for us to connect with Capriotti's loyal customers," said Ashley Morris, CEO of Capriotti's. "The Capriotti's team had a great time with our fans at Robert Cole Turkey's debut. We know guests will be anticipating his next surprise appearance."

To learn more about Robert Cole Turkey or Capriotti's Sandwich Shop, please visit www.capriottis.com.

About Capriotti's Sandwich Company

Founded in 1976, Capriotti's Sandwich Shop, is an award-winning sandwich shop that remains true to their 38 year tradition of slow-roasting whole, all natural turkeys in-house every day. Capriotti's fresh ingredients, homemade subs and unique menu items have won numerous accolades including being named one of the "10 Great Places for a Surprising Sandwich" by USA Today and is a recent winner of "Best of" awards in Delaware, Las Vegas, Dallas, Quad Cities, Eastern Shore and San Diego. Capriotti's cold, grilled and vegetarian subs, cheese steaks and salads are available at more than 100 company-owned and franchise locations in 14 states and federal districts across the U.S. including: Arizona, California, Delaware, Florida, Iowa, Maryland, Massachusetts, Nevada, North Carolina, Pennsylvania, Texas, Utah, Wisconsin and Washington D.C. Their signature sub, The Bobbie®, was voted "The Greatest Sandwich in America" by thousands of readers across the country and reported by AOL.com. For more information, visit www.capriottis.com.

SOURCE Capriotti's Sandwich Company

Contact:

Andrew Park
Konnect Public Relations
O: 213.988.8344
F: 213.988.8345
C: 818.284.8075
E: apark@konnect-pr.com

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