May 19, 2014 // Franchising.com // Reston, Va. – FranConnect™, the leading Franchise Management Solution, announced it will host an exclusive, three-day intensive conference for franchise CEOs and executives called the Franchise Leadership & Ideas Summit from August 6-8, 2014. The summit will be held at the Gaylord National Resort & Convention Center, located at 201 Waterfront Street in National Harbor, MD (just outside of Washington D.C.). To register for the event, please visit www.franconnect.com/franconnection.
The Franchise Leadership & Ideas Summit will provide innovative workshops for addressing best practices in franchisee relations, improving engagement and execution. Tracks will focus on franchise sales and operations, local marketing, and executive leadership. The CEO Growth Circle track will offer an exclusive opportunity for CEOs, Presidents and Founders to network, discuss challenges and share successes for franchise growth, franchisee relationships, sales and unit revenues. Operations and franchise sales executives will follow the Franchise Sales & Operations Workshop track to learn the latest trends and successful strategies to increase franchise sales, improve performance and attain operations excellence. In the Local Marketing Boot Camp track, marketing executives will design a local marketing blueprint and review the key components needed to increase revenue.
"Those who attend the summit will learn to accelerate their business with the latest research, trends, news, proven best practices and innovative ideas from some of franchising's leading experts," said Amit Pamecha, Founder & CEO of FranConnect. "Upon returning to their headquarters, attendees will have a clearly-defined plan for executing breakthrough strategies quickly and cost effectively."
Below is the breakdown of topics and breakout sessions that will be covered by day.
The summit gives participants the chance to hear from leading figures in the industry, world-class experts including keynote speaker and best-selling author, Greg Nathan, CFE, a global thought leader in understanding the science of creating healthy franchise relations. Nathan will deliver a state-of-the-art, evidence-based presentation on the factors that drive healthy franchise relations.
As a renowned psychologist, author of four best-selling books, including Profitable Partnerships, and a pioneer in researching franchisee performance and satisfaction, Nathan is the developer of the famous Franchise E-Factor model, which maps the six stages of the franchise relationship. He is also the recipient of the inaugural Contribution to Franchising Award in Australia and has been a successful multi-unit franchisee and senior franchisor executive. His session will teach franchise networks to "thrive or dive" depending on how well they manage their franchise relationships. In this interactive session, attendees will be able to peek behind the curtain to understand what really motivates franchisees and what can lead them to want to fight rather than collaborate with their franchisor. Attendees will also be exposed to five practical models for running a best practice franchise relations and support program, developed from years of cutting edge research by the Franchise Relationships Institute.
"By bringing business leaders and franchise executives from some of the fastest-growing franchise brands all together under one roof, attendees will be presented with an interactive learning environment to learn from industry experts that will transpire into personal and professional growth," said FranConnect President of Global Operations, and Conference Chair, Keith Gerson. "The Franchise Leadership & Ideas Summit will foster a thoughtful discussion between brand executives to ensure they learn best practices and surefire methods to build a blueprint for ongoing franchise excellence."
Gerson went on to say "that their previous biennial event sold-out in 2012 and early indications are showing that we are well on our way to doing it again." Those interested can register at www.franconnect.com/franconnection. Sign-up by March 30, and receive $100 off the registration fee.
FranConnect is the leading provider of Franchise Management Systems, with more than 500 brands and 75,000+ franchise locations - using the company's comprehensive solutions to establish, grow, and manage their franchise operations. FranConnect's integrated suite of applications allows franchisors to manage all aspects of operations, including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Marketing Automation, Digital Marketing, Franchisee Websites, Pay-Per -Click (PPC) and Adword Management, Social Media Management, POS Integration, franchisee onboarding, and more. For more information, visit www.franconnect.com, www.mycaptivate.com, and www.Zcubator.com.
SOURCE FranConnect, Inc.
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