MOOYAH Burgers, Fries & Shakes Makes its Debut on the Famed New Orleans Riverwalk
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MOOYAH Burgers, Fries & Shakes Makes its Debut on the Famed New Orleans Riverwalk

Local Brothers Expand Customizable Burger Franchise in the Bayou State with a Five Unit Deal

Dallas (PRWEB) May 22, 2014 - As more burger enthusiasts flock to MOOYAH Burgers, Fries & Shakes (MOOYAH), word of the fast-casual, "better burger" brand's reputation for serving up mouthwatering, build-your-own burgers continues to spread. To satisfy the cravings of New Orleans burger lovers, the brand will be opening its doors and firing up the grills on May 22 in the Big Easy. Spearheaded by brothers and original New Orleanians, Kaleb and Khai Duong, the restaurant is located at The Outlet Collection at Riverwalk - 500 Court of New Orleans Place - and is one of five MOOYAH restaurants scheduled to open in NOLA over the next three years.

"The city of New Orleans, specifically the Riverwalk, provides a vibrant and lively backdrop for our first MOOYAH restaurant," Kaleb Duong said. "My brother and I are extremely excited to finally open a 'better burger' concept in our hometown and provide families with outstanding, high-quality burgers, alongside striking views of the Mississippi River."

Prior to franchising, Kaleb and Khai's careers lay in radiology and education, respectively. The brothers, both in their 30s, knew they wanted to pursue local business ownership together in their spirited city of New Orleans. Kaleb and Khai first got into franchising in 2010 when they opened a couple of frozen yogurt shops, which they still own and operate today. Wanting to diversify, and being familiar with MOOYAH after visiting Dallas, the brothers looked into the brand from a professional standpoint and signed a five-unit deal. The Outlet Collection at Riverwalk, the site of the new restaurant, was built in 1984 for the World's Fair, and after extensive renovation and temporary closure, will finally reopen to the public on May 22 at 10 a.m.. This is the nation's first upscale downtown outlet center and will showcase national retailers, local shops, dining and entertaining to reflect the unique flavor of New Orleans. To celebrate the Grand Opening of the waterfront destination, the first 500 entrants will receive a VIP swag bag and participating retailers are hosting a day of in-store activities.

As the first franchisees in the New Orleans area, the Duongs will focus their efforts on building strong brand recognition while simultaneously beginning development on their second location – slated to open in the suburb of Metairie. Their ultimate goal is to grow outward into the seven parishes surrounding the city.

At MOOYAH, guests start their made-to-order burger experience by choosing from freshly-baked white or whole wheat buns, or a low-carb, bun replacement of iceberg lettuce leaves. Next, guests have the option of never-frozen 100 percent American beef, Jennie-O® turkey or the mouthwatering veggie patty, all decorated with unlimited veggies and a choice of nine delectable sauces.

In addition, the sides and dessert are not to be forgotten. MOOYAH French fries are not an afterthought, but a crucial component of the whole MOOYAH experience. The daily-cut spuds are always cooked fresh, and transformed into the perfect French fries through a proprietary six-step, 24-hour process. Guests also have the option of the ever-popular Sweet Potato Fries. To offset the savory side of the menu, MOOYAH offers handcrafted shakes made with 100 percent real ice cream. Like their burgers, MOOYAH shakes can be customized with fun ice cream flavors and sweet toppings such as M&M's®, cookie dough and peanut butter cups.

"The New Orleans food scene is unmistakably popular and continues to thrive; opening a MOOYAH location in the heart of it all is an excellent opportunity for us as a brand, and we're very thrilled to have Kaleb and Khai on board," said Michael Mabry, Vice President of Operations and Franchise Development for MOOYAH. "MOOYAH has pledged to offer our guests nothing short of fresh ingredients and outstanding service, which together, provide an experience unmatched by other burger brands."

MOOYAH has plans to continue its sustained expansion, and predicts the brand will add over 1,000 jobs to local communities through its restaurant openings in 2014. The burger franchise shows no signs of slowing down and aims to deliver a simple American classic that's not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future.

For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter @MOOYAHBurger.

For franchising opportunities, please visit

About MOOYAH Burgers, Fries & Shakes 

MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. In 2014, MOOYAH was named No. 314 on Entrepreneur Magazine's list of the top 500 franchise brands, moving up from No. 357 in 2013. MOOYAH was also ranked 1st overall in Restaurant Business's Future 50 list and was listed as No. 12 in Fast Casual Magazine's annual Top 100 Movers & Shakers in 2014, a list they have been at the top of for several years in a row. In 2013, the brand was named "best burger" in its hometown by DallasChild and NorthTexasChild magazines. In the same year, MOOYAH received recognition in USA Today's Top 50 Franchises for Military Veterans. For more information on MOOYAH, its menu or franchising opportunities, please visit Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.


Lauren Kaminski
No Limit Agency



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