July 22, 2014 // Franchising.com // Los Angeles, California – Today, Goldfish Swim School dove into local marketing by introducing Silvercrest Advertising's state-of-the-art Localized Media Automation Platform (LMap) to its 17 franchisees across the country.
Goldfish Swim School initially selected this highly innovative and intuitive platform to maximize promotional outreach in the communities surrounding their existing locations. LMap's ability to grow with the company was also a deciding factor as Goldfish Swim School continues to add qualified franchisees to their nationwide network.
LMap's user-friendly system allows franchisees to create personalized, geo-targeted marketing campaigns using franchisor-generated promotional offers that ensure brand consistency and integrity. Each franchisee is provided with a login to the Goldfish Swim School portal on LMap, which gives them access to an array of pre-approved advertising tactics that include door hangers, newspaper ads, direct mail, free-standing inserts, billboards, brochures and business cards. With a few simple keystrokes, users choose the tactics they'd like to utilize, customize the promotional pieces, identify where they'd like them to be distributed, and provide online payment with a credit card.
"It was critical that we find a local marketing platform that would both support our existing franchisees and allow for future growth,'" said Shana Krisan, Director of Marketing. "We found the ideal product in LMap, and have been extremely impressed with Silvercrest Advertising's innovation, professionalism and customer service."
Founded in 2006 by Jenny and Chris McCuiston, Goldfish Swim School offers state-of-the-art aquatic facilities dedicated to indoor swim classes and programs for children age four months and up. Actively franchising their business, Goldfish Swim School currently operates 17 locations in Ann Arbor, Birmingham, Clarkston, Farmington Hills, Grand Rapids, Macomb, Okemos and Rochester, Michigan; Burr Ridge, Chicago, Naperville, and St. Charles, Illinois; Cleveland East Side and Dublin, Ohio; Carmel, Indiana; Pittsburgh, Pennsylvania; and Reston, Virginia.
"If you think of LMap in swimming terminology, we're the 'individual medley' of local marketing based on our variety of personalized advertising tactics," said William Rodriguez, president of Silvercrest Advertising. "We're thrilled that the promotional offers we distribute on Goldfish Swim School's behalf let more parents know about the variety of swim classes and programs that they offer, which in turn help their children become more confident, competent swimmers."
Founded in 2011 by advertising industry veterans William Rodriguez and Ryan Gesler, Silvercrest Advertising (www.silvercrestadvertising.com) provides strategic media planning and buying services that leverage relationships with more than 11,000 publications and generate significant, quantifiable results. Silvercrest also offers a proprietary Localized Media Automation Platform (LMap) that enables restaurant and other service business franchisees to customize newspaper FSIs, door hangers, direct mail pieces and other advertising tactics for their respective trade areas while adhering to franchisor guidelines and maintaining brand integrity.
SOURCE Goldfish Swim School
GM & Associates