PHILADELPHIA, PA - (Marketwired - July 23, 2014) - Robeks fresh juices and smoothies franchise will debut the first food truck in the Philadelphia market devoted exclusively to smoothies and fresh-squeezed juices this month. The rollout of the food truck marks the beginning of the Robeks footprint in Philadelphia and surrounding areas.
Later this summer, a brick and mortar Robeks store will open at 1035 Chestnut Street near Jefferson University Hospital.
Kimberly and Matthew Berger, and their friend Michael Fornaro, are pioneering the brand in the area. The partners plan more co-owned stores. Kimberly also serves as Regional Director for Robeks in the area. She will help develop up to 37 Robeks franchises over the next 10 years in Philadelphia and in five surrounding counties.
The upscale Robeks food truck features the brand's new hummingbird logo, prominent pictures of smoothies and fresh-squeezed juices and three large service windows. The windows are unique for food trucks, giving customers a sneak peek inside at the hand-crafted drink creation process. The roving truck will set up shop at local wellness events, businesses, colleges and festivals and be available to cater private events. The truck will also leverage social media including Facebook, Twitter and Instagram to build brand awareness and promote its presence when vending to the public.
"We want to make it very easy and convenient for people to get healthy meals that are highly nutritious and delicious on their way to work, at lunch, and on their way home," Kimberly Berger said. "Philadelphians deserve a healthy alternative to fast food. For us, this is also a great business opportunity. We feel like Robeks' brand strength as a best-in-class franchise will attract a following of loyal customers and potential new business owners who want to own a business that's both profitable and healthy."
With over 100 stores nationwide, Robeks is an innovator in the smoothie and juice industry. Menu items feature premium ingredients - naturally ripened fruits and vegetables that retain nutrients, live enzymes and natural flavor. They are always made fresh-to-order while the customer watches.
The18-year-old fresh juices and smoothies franchise has experienced 29 months of same-store sales growth and an average revenue increase of 12.5% during that time.
Chief Marketing Officer