Maui Wowi Franchisee Takes Advantage of No Territory Restrictions
Franchisee of the fresh fruit smoothie and Hawaiian coffee franchise profits from its no territory restrictions model, expanding her current California mobile operations to the Orlando, Florida marketplace.
September 08, 2014 // Franchising.com // Greenwood Village, Colo. - Maui Wowi Hawaiian franchisee is expanding her mobile business into a second state, growing her coffee and smoothie operation from San Diego, California to now include Orlando, Florida. Doreen Mejias has announced additional mobile Maui Wowi units will soon be available for events and catering throughout the Orlando area thanks to the franchise company's no territory business model.
An Orlando native, Mejias relocated to Southern California over a year ago and became a Maui Wowi franchisee. Since then, she has built a strong following working community eventsand corporate catering functions. When friends and family back in Florida caught wind of Maui Wowi, they could immediately sense the excitement in Mejias about the new business and encouraged her to enter the Orlando market.
"I realized Orlando is wide open with opportunities for mobile events and to build brand awareness," said Mejias. "Having no territories is fantastic. It provides flexibility and allows operators the ability to grow their business anywhere."
Mejias has hired Cheyenne Hess as an Event Manager who will be responsible for running the Orlando mobile operation. Mejias will continue to be fully involved in all aspects of the business and will fly back and forth to oversee the Orlando operation. She says "the product sells itself." Her main focus will be to build brand awareness in the area. "One of Maui Wowi's best-selling features are the great tasting smoothies and that it's a healthy product. That's important to consumers," she says.
To kick off the business expansion, Mejias is hosting a private launch party on Saturday, September 6, 2014 in Orlando, Florida. Family and friends will have a chance to check out the popular Maui Wowi mobile Ka'anapali Cart and catering unit where they will be serving a variety of smoothie flavors as well as frozen coffee drinks, fresh brewed Kona coffee, and iced coffee, as a great introduction to what Maui Wowi can now offer to the community at events and catering functions.
For more information on Maui Wowi's no territory franchise business models, visit http://www.mauiwowifranchise.com.
About Maui Wowi Hawaiian Coffees & Smoothies
Since 1982, Maui Wowi Hawaiian has embraced the Hawaiian culture and has been serving paradise in a cup since the day it began, over 30 years ago. From event carts, mall kiosks and stand-alone retail locations Maui Wowi Hawaiian offers premium, all-natural, gluten-free, fresh fruit smoothies, as well as gourmet Hawaiian coffees and espresso beverages. With over 450 operating units in seven countries, Maui Wowi Hawaiian has truly gone "Global" by adding an online store, shop.mauiwowi.com. Now even more customers can experience the prized gourmet Hawaiian coffees and taste the 'Aloha Spirit' with a 'Click-of-a button!' To learn more information about Maui Wowi Hawaiian's, products, locations, or flexible, low cost franchising opportunities, visit http://www.mauiwowifranchise.com.
SOURCE Maui Wowi Hawaiian