Howard Johnson Launches Nationwide Search for Stars of 1960s' Campaign
Celebrates 60 Years Of Hospitality By Reaching Out to Those Who Helped Put it on the Map
October 22, 2014 // Franchising.com // PARSIPPANY, N.J. – In celebration of 60 years of hospitality, the Howard Johnson® hotel chain today launched a nationwide search for former employees who were once featured in the brand's 1960s' "Spotlight on You" ad campaign, all with the hope of bringing them into the orange limelight one more time.
Howard Johnson 60th AnniversaryNow through December 31, 2014, Howard Johnson is asking for the public's help in locating and identifying approximately 14 former hotel and restaurant employees featured in the ads, which highlighted the brand's signature hospitality by sharing the stories of employees who assisted guests and customers in a variety of unique and challenging situations. If found and verified, the former employees will not only receive 60,000 Wyndham Rewards® points - enough for a five-night hotel stay at a Howard Johnson hotel - but they may also be invited to participate in an upcoming Howard Johnson ad campaign.
"Spotlight on You was a terrific campaign that truly speaks to the heart and heritage of the Howard Johnson name," said John Valletta, Howard Johnson brand president. "As we celebrate 60 years of providing guests with clean, friendly and comfortable hotel accommodations, this is a wonderful way for us to recognize and welcome back into our family so many of those who helped make the brand what it is today."
Consumers who believe they or a loved one may have participated in the campaign are encouraged to visit www.hojoadsearch.com. Once there, they can view ads from the historic campaign and find details on how to contact Howard Johnson to verify participation. In the event that a participant has passed, their relatives are encouraged to contact the brand as they may be eligible to receive 20,000 Wyndham Rewards points, good for a two-night hotel stay at most Howard Johnson hotels. For full program terms and conditions, visit www.hojoadsearch.com.
In addition to the search for the former featured employees, Howard Johnson is celebrating the brand's anniversary at its hotels nationwide in the form of a limited edition, commemorative key-chain, available exclusively at each hotel's front desk. To receive the key-chain, guests are requested - but not required - to like the brand's Facebook page, www.facebook.com/hojo, and show confirmation to the hotel's front desk staff.
Howard Johnson was founded in 1925 by entrepreneur Howard Dearing Johnson as an ice cream stand within an apothecary shop near Quincy, Mass. Years later, the brand went into the restaurant business and later, in 1954 entered the hospitality industry with the opening of its first hotel in in Savannah, Ga. Today, the brand continues to be one of the most recognized names in lodging with nearly 440 hotels worldwide.
About Howard Johnson
Part of Wyndham Hotel Group, the Howard Johnson® hotel brand is a global chain of nearly 440 hotels with locations around the world, most of which offer an array of complimentary amenities including free Wi-Fi and free Rise & Dine® continental breakfast. Many properties also offer meeting and fitness facilities, swimming pools and the opportunity to earn and redeem points through Wyndham Rewards®, the brand's guest loyalty program. Travelers can join the free-to-join program at www.wyndhamrewards.com. This year marks the hotel brand's 60th anniversary.
Each Howard Johnson hotel is independently owned and operated under franchise agreements with Howard Johnson International, a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN). Reservations and information are available by visiting www.hojo.com.
About Wyndham Hotel Group
Wyndham Hotel Group is the world's largest and most diverse hotel company, encompassing approximately 7,540 hotels and 650,200 rooms in 71 countries. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
SOURCE Howard Johnson