Baskin-Robbins Launches Spooktacular Halloween Twitter Sweepstakes For Fans Nationwide

Gives fans the chance to win a $50 Baskin-Robbins gift card and free Heath® Bars for a year.

October 27, 2014 // Franchising.com // Canton, Mass. – Baskin-Robbins, the world's largest chain of ice cream specialty shops, is helping fans nationwide prepare for Halloween with a frightfully delicious and fun Twitter sweepstakes in partnership with The Hershey Company, makers of Heath® Bar candies. All this week, Baskin-Robbins will be giving fans the chance to win a $50 Baskin-Robbins gift card and free Heath Bars for a year.

Beginning today and ending on Halloween, Baskin-Robbins will post Halloween-themed questions on Twitter about Heath Bar candies and Baskin-Robbins frozen treats. Guests may “enter if they dare” and tweet their responses to @BaskinRobbins with the hashtag #TrickBRTreat. The entry period will be 11:00am-4:00pm EST each day and two winners will be randomly selected daily to receive a $50 Baskin-Robbins gift card and free Heath Bars for a year. No purchase necessary, must be 18+ to enter. Void where prohibited. For additional terms and conditions related to Baskin-Robbins' #TrickBRTreat Twitter Sweepstakes, visit: http://bit.ly/1DgvD9d.

In addition, Baskin-Robbins is celebrating the Heath Bar, a delicious combination of toffee and milk chocolate, at participating shops nationwide by offering a Heath® 31º Below®, which features smooth and creamy vanilla Soft Serve blended with Heath Bar candy pieces. Heath Bar candy pieces are also available as a topping option on Baskin-Robbins' full range of hard scoop ice cream flavors and lineup of ice cream sundaes.

Also, with Halloween fast approaching, Baskin-Robbins is helping guests celebrate the holiday with its Pumpkin Patch Cake and Fall Harvest Roll Cake, which are customizable with a guest's favorite ice cream and cake flavor combination, including seasonal ice cream flavors such as Pumpkin Pie. These designs, as well as many others, are available to order through Baskin-Robbins' online cake ordering website at www.baskinrobbins.com/onlineordering.

To learn more about Baskin-Robbins and its wide range of ice cream flavors and frozen treats, visit www.BaskinRobbins.com or follow the brand on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/BaskinRobbins31).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,400 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,200 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

SOURCE Baskin-Robbins

Contact:

Justin Drake
781-737-5200
justin.drake@dunkinbrands.com

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