Hampton Hotels Introduces New 'TREATS' Concept to Hotel Lobbies
New Designs to Enhance Food and Beverage Offerings in nearly 2,000 Properties
November 11, 2014 // Franchising.com // MCLEAN, Va. – Hampton Hotels today announced a new design update to increase food and beverage retail options within current and future Hampton Hotels. The new concept, TREATS, features a walk-up or walk-in shop filled with snacks, toiletries, local merchandise and drinks, including water, soda, single-serve beer and wine, for purchase.
The concept includes two separate designs; a walk-in solution for hotels with an existing Suite Shop space and a walk-up solution for hotels without an existing food and beverage retail offering. Both options will be located conveniently within the lobby of each hotel.
"We believe Hampton TREATS will be a strong addition to our collection of successful amenities at Hampton hotels in North America," said Phil Cordell, global head, focused service and Hampton brand management, Hilton Worldwide. "The variety of F&B options and inclusion of unique local merchandise will bring Hampton Hotels to the next level in terms of what we offer for our guests, and will provide our owners another strategic profit center at each hotel."
The walk-in TREATS shop will be reconfigured from current shop space near the front desk. To increase visibility to guests, a graphic mural will be the focal point of the shop. Entering the space, natural wood-toned shelves packed with sundries and local merchandise will line the walls from floor to ceiling. Overall, the design will provide a bright and fresh atmosphere that provides superior convenience.
For properties without an existing food and beverage offering, a walk-up TREATS concept will be implemented within Hampton's signature Perfect Mix Lobby. One or two shelves of items will line walls within the lobby for a quick grab-n-go experience. With the new walk-up TREATS concept, visitors will have the ability to browse quickly to conveniently purchase the things they need.
Through a year-long testing process, the TREATS concept has been successful, with local single-serve beer as the top seller. Beginning in 2015, all new hotels will offer Hampton TREATS. Existing Hampton properties in North America will implement the new offerings on a rolling basis.
Read more about Hampton Hotels at www.hampton.com and www.news.hampton.com
About Hampton Hotels
Hampton Hotels, including Hampton Inn, Hampton Inn & Suites and Hampton by Hilton, is an award-winning leader in the mid-priced hotel segment, serving value-conscious and quality-driven travelers. With over 1,900 properties totaling more than 195,000 rooms in 16 countries and territories, Hampton Hotels is part of Hilton Worldwide, a leading global hospitality company. All Hampton hotels offer a friendly service culture, defined as Hamptonality, delivered by more than 50,000 Team Members and backed by the 100% Hampton® Guarantee, reinforcing its commitment to providing excellent service to business and leisure travelers alike. High quality and consistent accommodations and amenities, such as complimentary Wi-Fi, Hampton's On the House® hot breakfast, the latest technology and innovations like multi-unit Power Cubes and the brand's signature Clean and fresh Hampton bed®, combined with numerous locations globally have made Hampton a leader in its segment and one of the fastest growing hotel brands worldwide. Please visit www.hampton.com, http://news.hampton.com or www.hamptonoffers.com for more information and connect with Hampton Hotels online at www.faceboook.com/Hampton, http://twitter.com/Hampton or www.youtube.com/Hampton.
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,250 managed, franchised, owned and leased hotels and timeshare properties, with more than 700,000 rooms in 93 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio - A Collection by Hilton, Canopy by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
SOURCE Hilton Worldwide
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