November 14, 2014 // Franchising.com // ATLANTA – Where would we be without steak? The scenarios are unsettling. Thankfully for American meat-lovers Arby's now has more steak on its menu. Starting this week, Arby's is celebrating three mouth-watering sandwiches that feature USDA choice, top round, Black Angus steak. Marinated and seasoned with a black pepper rub on the outside, cooked to medium-rare, thickly sliced and made-to-order, these three delectable steak sandwiches are available now, with a new special sandwich only available through December:
"Steak will always be the king of meats, and we are proud to deliver these incredible steak sandwiches to our guests," said Rob Lynch, Brand President and Chief Marketing Officer. "Our steak sandwiches represent a movement within our Brand to give Arby's guests exactly what they want: the highest quality meats they love and the most delicious sandwiches possible."
At the suggested retail price of $5.59 per sandwich ($7.79 per meal), these premium, high quality steak sandwiches are designed to inspire guests this holiday season with the art of Meatcraft.
For more information about Arby's steak sandwiches visit www.arbys.com. To join the #Meatcraft conversation visit www.twitter.com/arbys or www.facebook.com/arbys.
Arby's, founded in 1964, is the first nationally franchised sandwich restaurant brand with nearly 3,400 restaurants worldwide. The Arby's brand purpose is to "inspire smiles through delicious experiences." Arby's delivers on its purpose by celebrating the art of MeatcraftTM with a variety of high-quality proteins and innovative, crave-able sides, such as Curly Fries and Jamocha shakes. Arby's Fast CraftTM restaurant services feature a unique blend of quick-serve speed combined with the quality and made-for-you care of fast casual. Arby's Restaurant Group, Inc. is the franchisor of the Arby's Brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information or socially connect with Arby's at: Facebook, Twitter, Linked In and Instagram.
APR Arby's Restaurant Group, Inc.
Ciara Moraski Edelman