December 03, 2014 // Franchising.com // SALT LAKE CITY, UT – Devoted to promoting healthy lifestyle choices through education, transparency and a menu of fresh Mexican cuisine, Costa Vida Fresh Mexican Grill recently partnered with renowned personal trainer and New York Times Best Selling Author, Drew Manning. In his newest journey, Manning is debunking the gluten-free diet trend, showing consumers the wrong way and the right way to maintain a gluten-free or gluten-friendly lifestyle.
Years ago, the part-time personal trainer working full-time in the medical field realized it was time to practice what he had been preaching to clients and patients. Having been fit his whole life, Manning underwent his own lifestyle changes to gain weight and increase his body fat percentage. Spending months to reach his unhealthy goal, Manning then implemented a diet and exercise routine for himself and his clients to get fit together. And so ensued the first Fit2Fat2Fit journey.
Following a book deal, national buzz and social media celebrity, Manning is revisiting his journey with another purpose: To clarify the hype and expose the myths behind the gluten-free and gluten-friendly diet trend.
"All of the sudden, gluten-free has become the most popular diet to follow. Many consumers don't realize though, that unless they are celiac or have a gluten- intolerance, a gluten-free diet doesn't necessarily mean a healthy diet. I actually doubled my body fat in just two short months eating only gluten-free foods. Many substitutes for gluten are actually worse for the consumer and can lack nutrients." says Manning in reference to his current Fit2Fat2Fit journey exploring the challenges and benefits of a gluten-free diet. "Through my journey, I'm educating people on how to eat a gluten-friendly diet the healthy way. My wife and I travel often and consequently need to eat out a lot. Because of Costa Vida's healthy and easy to navigate menu with a nutrition calculator, the restaurant franchise has always been a go-to dining choice for our family. By partnering with Costa Vida, I love that I have the opportunity to help consumers learn about the lifestyle and practice the diet properly through menu items at one of our favorite restaurants."
Known for its menu of fresh flavorful ingredients showcased through innovative cuisine inspired by coastal Mexico, Costa Vida prides itself on clean eating through the use of only the freshest, raw and whole ingredients as well as an extensive variety of gluten-friendly options. Knowing that the Costa Vida customer expects fresh quality ingredients, the fresh Mexican grill also caters to those with dietary restrictions or those who are simply looking to improve their diet.
"Being able to offer our menu to Drew as a means for him to show the public how to maintain a gluten-friendly lifestyle the right way is something that we're very proud of. So many of our customers are loyal to our product because they know that our menu caters to those who practice a clean eating lifestyle and that we promote a healthy gluten-friendly environment," says Sean Collins, CEO of Costa Vida Fresh Mexican Grill, the nearly 70-unit restaurant franchise based in Salt Lake City. "Our employees know to ask each customer about their dietary restrictions, changing their gloves if necessary to avoid cross-contamination. We're very conscious of who our customer is and we're excited to share that with Drew and those inspired by his journey."
Made from scratch every day, Costa Vida menu items are created with ingredients that consumers recognize. The menu features made-to-order burritos, tacos, enchiladas, quesadillas, salads and nachos. Protein choices include sweet pork, grilled chicken, shredded beef, raspberry chipotle chicken, grilled steak, Mahi Mahi fish and shrimp. Entrées are served with cilantro lime rice and black, refried or pinto beans. The homemade guacamole, sauces, and salsas that can be used to customize any order, include Salsa Fresca and Pico de Gallo.
To follow Drew Manning's Fit2Fat2Fit journey, connect with Drew on Instagram or Twitter and visit www.fit2fat2fit.com. For more information about Costa Vida Fresh Mexican Grill, visit www.costavida.net or check out the restaurant's Facebook page: www.facebook.com/costapage.
For more information about franchising and how you can own a Costa Vida location, visit www.costavida.net/franchise or contact Scott Jenkins, Franchise Development Sales Manager at 801-797-2374, ext. 410.
Costa Vida is a fast casual restaurant inspired by the fresh tasting foods and vibrant lifestyle from the coast of Mexico. Costa Vida's food is created every day from scratch using quality ingredients. The menu offers a variety of custom made-to-order items such as tacos, burritos, enchiladas, salads and desserts. As a growing and successful brand, Costa Vida offers exciting and vibrant franchise business opportunities. For more information, visit www.costavida.net.
SOURCE Costa Vida
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