Global Survey Says Bubbly Tops Everyone's Wish List this Holiday Season - 67% Consider Champagne the Most Important Part of a Holiday Party
What Are You Toasting To? Share with Sheraton at #SheratonToastPromo for a Chance to Win Champagne Toasting Kits, World-Class Trips, and More
STAMFORD, Conn.--(BUSINESS WIRE)-- Sheraton® Hotels invites you to raise a glass and toast! In continued celebration of Sheraton Social Hour, Sheraton is making the holidays sparkle with a special spotlight on Champagne. Guests and consumers are invited to raise a glass and toast the season with highly-rated Champagnes at participating Sheraton hotels and resorts around the world, and to share their celebratory toasts using #SheratonToastPromo for a chance to win exclusive Sheraton prizes.
The global festivities kicked off at the Sheraton Buenos Aires Hotel and Convention Center with a toast and performance by platinum recording artists, Capital Cities. Additional celebrations are popping up around the world including Beijing and Dubai. In North America, Champagne will be the third installment of the successful Sheraton Selects Spotlight offering. The program includes two Champagne options out of the eight highly-rated wine options on the Sheraton Selects menu, and participating hotels are offering compelling programming including wine flights, food pairings, guided tastings and more.
Share Your Toast for a Chance to Win a Sweet Sleeper Bed, Trips to NYC, Maui, and More!
What are you toasting to this year? Sheraton recognizes that toast-worthy moments can happen anytime, anywhere, and encourages revelers to share these special cheers virtually with #SheratonToastPromo. Follow the hashtag to find toasts from some special tastemakers as well.
Several lucky celebrators who share their toast will have the opportunity to win exclusive and premium prizes each week, including Riedel's Veritas Champagne glasses, Sweet Sleeper beds, five-night stays at The Sheraton New York Times Square and a trip for two to the Sheraton Maui Resort & Spa. For more information on Sheraton's Spotlight on Champagne and the exceptional prizes for select virtual toast-makers, please visit www.sheraton.com/SheratonSelects.
A recent global survey commissioned by Sheraton shows Champagne is the "must-have" beverage for this holiday season and a cornerstone of any good holiday party. 67% of respondents named Champagne as the most important element to a holiday celebration, beating out other festive musts like décor and food. Bubbly also took first place as the number one holiday beverage of choice (47%) overruling other holiday classic favorites like mulled wine (14%) and spiked hot chocolate (16%). If they had to choose, respondents would be most likely to choose champagne over chocolate (41%), sleeping in late (32%), and shopping (18%).
"During this time of year, there's no better way to celebrate great wines than with the must-have holiday staple, Champagne," said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts. "Sheraton is the world's gathering place, and we're inviting guests from all over the world to grab a glass and come together for a celebratory toast."
In North America, the Sheraton Selects Spotlight on Champagne follows the successful launch of the wine program with recent features on the Riesling grape and the wines of New Zealand. Each installment features Sheraton Selects, an upgraded premium wine menu comprised of a rotation of eight or more Wine Spectator-rated wines by the glass. The Sheraton Selects Spotlight program includes two Champagne offerings on all participating Sheraton Selects menus, and hotels may also offer Champagne flights and food pairings. Sheraton Selects Spotlight on Champagne features top Champagne house Nicolas Feuillatte, which is the preferred pour for Sheraton Selects Spotlight on Champagne, and renowned glassware designer, Riedel.
Sheraton Social Hour provides travelers with access to premium wines through weekly evening tasting events. Nearly one year following the global rollout of the program, hotels around the world have reported higher bar RevPOR (revenue per occupied room) and have seen an average 20 percent increase in YOY (year over year) beverage revenue in their lobby bars. Join the celebration on social media by following #SocialHour and @sheratonhotels on Instagram.
For more information on Sheraton Hotels & Resorts, please visit www.sheraton.com or Facebook. Follow Sheraton on Twitter and Instagram.
Sheraton helps guests make connections at more than 400 hotels in nearly 70 countries around the world. The brand recently completed a $6 billion global revitalization and is now in the midst of an $8 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
Nancy J. Friedman Public Relations
Matthew Levison, 212-228-1500