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American Media, Inc. and GNC Announce Exclusive Ecommerce Partnership

By: GNC |  1,022 Shares     96 Reads

American Media, Inc.'s Leading Health and Fitness Sites Launch "Shop GNC" Ecommerce Hubs

NEW YORK and PITTSBURGH - Dec. 23, 2014 // PRNewswire // - American Media, Inc. (AMI) and GNC Holdings, Inc. (NYSE: GNC) today unveiled an exclusive, multi-year ecommerce partnership on Shape, Men's Fitness, Fit Pregnancy, Natural Health, Muscle & Fitness, Flex, and Muscle & Fitness Hers websites. The "Shop GNC" stores debut today and offer a selection of GNC products curated by the editors at the brands in addition to access to the full GNC.com assortment.

"As the global leader in health, wellness and performance products, we are thrilled to partner with such a strong media leader as AMI," said Mike Archbold, Chief Executive Officer of GNC. "We look forward to bringing our high quality, leading products to AMI's millions of readers as they continue on their journey to Live Well."

This is the first partnership of its kind for GNC's e-commerce business with a global media and content partner.

"GNC is among the premiere names in nutrition, wellness and performance and we are excited to partner with them on this exclusive partnership that leverages their commitment to quality with our incredible brands and passionate audience," said AMI Chairman, CEO and President David J. Pecker. "This is a partnership that provides extraordinary value to both parties and positions us to deliver on our shared commitment to helping our customers improve the quality of their lives."

The partnership leverages the passionate audiences of AMI's popular health and wellness brands including Shape, Men's Fitness, Fit Pregnancy, Natural Health, Flex, Muscle & Fitness Hers and Muscle & Fitness which reach more than 27.5 million unique visitors and register more than 164 million page views every month. AMI's Women's Active Lifestyle Group (Shape, Fit Pregnancy, Natural Health) reaches more than 10 million women online who are in the prime of their life, the midst of their success, and at the peak of their spending power.

About GNC

GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global specialty retailer of health and wellness products - including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products - and trades on the New York Stock Exchange under the symbol "GNC."

The Company has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships. GNC's broad and deep product mix, which is focused on premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, Total Lean™, Pro Performance® AMP, Beyond Raw®, GNC Puredge™, GNC GenetixHD®, Herbal Plus® and under nationally recognized third party brands. As of September 30, 2014, GNC has more than 8,800 locations, of which more than 6,500 retail locations are in the United States (including 1,063 franchise and 2,258 Rite Aid franchise store-within-a-store locations) and franchise operations in more than 50 countries (including distribution centers where retail sales are made).

About American Media, Inc.

American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and health & fitness media brands in the United States. AMI's titles include National Enquirer, Star, OK!, Globe, National Examiner, Soap Opera Digest, Shape, Fit Pregnancy, Natural Health, Men's Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 17 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, FitPregnancy.com, MensFitness.com and MuscleandFitness.com. AMI's magazines have a combined total circulation of 5.9+ million and reach more than 53 million men and women each month. AMI's digital properties reach an average of 46+ million unique visitors and 342+ million page views monthly.

SOURCE GNC Holdings, Inc.

Media Contact:

Laura Brophy
212-537-5177, Ext 2
lbrophy@marketcompr.com

 

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