February 04, 2015 // Franchising.com // WICHITA, Kan. - Value Place®, the nation’s fastest-growing extended stay hotel brand, reported record franchise development growth in 2014, reflecting unprecedented demand for the brand from both current clients and new development partners.
"Consistent with our strategy to develop a widely distributed national brand, much of our growth was focused on developing the brand in major metropolitan markets not currently served by the Value Place brand," noted Bruce Haase, CEO of Value Place. "Entry into key new markets such as Seattle, Chicago, Minneapolis and Miami will introduce the Value Place brand to millions of new consumers."
"The key to our success in 2014 was rooted in educating new development partners about the power of the Value Place business model," said Ron Burgett, executive vice president of franchise development. "Our low-cost development and operating model and the expanding power of our low-cost direct distribution channels combine to produce some of the best operating margins in the industry for our partners."
"While we are very proud of our growth this year, we are even more optimistic for the future," noted Kyle Rogg, president and COO of Value Place. "In addition to our development success last year, we have identified numerous new markets across the nation where we will focus our efforts to expand the brand’s footprint in 2015, with both corporate and franchise development."
The industry is taking note as well, and 2014 brought impressive third-party accolades, including recognition by Forbes Magazine as its "Top Hospitality Franchisor." Value Place was also named one of 2014’s "Top 500 Franchises" by Entrepreneur Magazine and Franchise Business Review’s "Top 50 Franchises" for the last four consecutive years.
Value Place is the fastest-growing extended stay hotel brand in the industry with over 190 hotels located in 32 states. The company owns 82 of the properties and provides management services for both company- and select franchise-owned locations. Featuring remarkably affordable weekly rates and all-new-construction properties, the brand delivers an unparalleled guest experience. For more information, contact Value Place at 316-631-1370 or visit ValuePlace.com.
SOURCE Value Place
Sean C. Amore