March 18, 2015 // Franchising.com // COLUMBUS, Ohio - Red Roof Inn has earned the top spot in the 2014 ReviewMetrix CSI Benchmark for the fifth consecutive year. Red Roof earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index. Guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors.
Reviews have always been a benchmark of Red Roof’s commitment to great guest service. Red Roof’s number one standing is a product of company-wide dedication and hard work. “Our consumer-centric culture is truly a differentiator. As a company, we pride ourselves on how well we listen to our guests. And our guests have spoken.” says Andrew Alexander, President, Red Roof Inns.
“Online reviews are a lens into our operations on a daily basis, it takes hard work, dedication, and passion from the entire team to maintain number one status on a consistent basis,” adds Marina MacDonald, Chief Marketing Officer, Red Roof.
ReviewMetrix was created by Clarabridge as a source to manage online guest reviews and analyze competitor performance, turning all of the guest reviews into actual data.
The ReviewMetrix Customer Satisfaction Index rates each review from 0–100 based on key questions that appear at the beginning of an online survey. Red Roof surpassed its economy lodging competitors, earning the highest overall ranking which includes value, service, cleanliness and rooms.
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
SOURCE Red Roof
Hill + Knowlton Strategies