Gigi’s Cupcakes Bakes up Aggressive Expansion Plans
America’s Largest Cupcake Franchise Expects Strong Sales, New Bakery Prototype to Fuel Growth
NASHVILLE, Tenn. - April 7, 2015 - (BUSINESS WIRE) - Amid rising sales and the debut of a new bakery design, Gigi’s Cupcakes, America’s largest cupcake and specialty baked goods franchise, plans to open 25 locations this year.
Through the first quarter 2015, Gigi’s Cupcakes saw same-store sales, a key indicator of a retail company’s health, increase more than four percent. In the same period, total sales grew 22 percent at the more than 90 Gigi’s Cupcakes locations.
Company executives attribute the sales growth partly to the brand’s strategic efforts to diversify its product offerings. In recent years, Gigi’s Cupcakes has added cheesecakes, pies, bread loaves, specialty coffee and more, to drive more guests to its bakeries across multiple dayparts. Those newer menu items are in addition to the 40 million cupcakes the brand has sold since its founding in 2008.
“With delicious products inspired by the freshness and high quality of our gourmet cupcakes, we’re giving guests more reasons than ever to visit our bakeries,” said Gigi’s Cupcakes CEO Alan Thompson. “Our diversified menu, bolstered leadership team and new bakery prototype are spurring demand from new and existing franchisees to open more locations.”
In a move to further grow sales of the brand’s diverse menu, Gigi’s Cupcakes recently unveiled a new bakery prototype in Jonesboro, Arkansas; Fargo, North Dakota; Kansas City, Missouri; and Jackson, Tennessee. The new design features upgrades such as refrigerated bakery cases, high-definition electronic menu boards as well as greater seating capacity compared to traditional locations.
Gigi’s Cupcakes has opened three franchise locations this year with nine more currently under development. The brand is seeking franchisees to open additional locations throughout the country.
Gigi’s Cupcakes, best known for its signature “Gigi’s swirl,” offers a variety of gourmet desserts, including 300 rotating cupcake flavors, mini cupcakes and custom cakes, all of which are freshly baked and decorated daily at local Gigi’s Cupcakes bakeries.
The total initial investment for a Gigi’s Cupcakes is approximately $275,000 and varies based on location, square footage and equipment package.
For more information about franchise opportunities with Gigi’s Cupcakes, visit www.gigiscupcakesusa.com/becomeanowner.
About Gigi’s Cupcakes
Founded in 2008 as a local boutique bakery in Nashville, Tenn., Gigi’s Cupcakes has grown into America’s largest cupcake franchise with more than 90 locations in 23 states. Gigi’s Cupcakes offers a wide variety of high-quality, freshly baked goods, including cupcakes, cakes, pies, cookies and more. Recipes are created by founder Gigi Butler whose “American dream” story has inspired people across the country. To learn more about Gigi’s Cupcakes, visit www.gigiscupcakesusa.com. To learn more about franchising opportunities, visit www.gigiscupcakesusa.com/becomeanowner.
SOURCE Gigi’s Cupcakes
Fishman Public Relations