Teriyaki Madness Focuses on Flavor and Individuality over Cookie-Cutter
Fresh, Asian Food Concept Allows Individual Personalities to Shine While Keeping Brand Quality and Standards Intact
DENVER - April 21, 2015 - (BUSINESS WIRE) - In an effort to stay true to the unique attributes of the brand and not fall victim to the uniformity and sterile look that plagues other food concepts, Teriyaki Madness, a Denver-based restaurant brand that offers consumers fresh, made-to-order Asian cuisine, is offering franchisees the ability to “stamp” their personalities into their locations. While the food and quality standards remain extremely consistent across the nation, the restaurants themselves will vary allowing for more character to come from the owners.
“By creating a model that builds a strong foundation for franchisee success through strip malls, more accessible real estate such as second generation restaurant space or even retro-fitting existing restaurant spaces, we’re creating opportunities for franchisees to scale their multi-unit agreements very quickly”
“A consistent theme that I have seen in more franchise systems is that they get too caught up in the idea of a one-size-fits-all approach to design to pursue “brand consistency”, which winds up making their locations feel sterile,” said CEO of Teriyaki Madness, Michael Haith. “The food at every single Teriyaki Madness will be of the exact same quality that we expect, but from there we want to encourage our franchisees to add a bit of personality to their locations. This will allow them to personalize their locations while still staying true to what matters to the brand which is the quality of the product and the integrity of the experience.”
The implementation of this more individualized mentality allows for reduced build out costs optimized for each location as well as the ability to retrofit existing restaurant units rather than having to build from the ground up. By encouraging franchisees to open restaurants in more economically favorable areas such as strip malls, coupled with a much smaller footprint than other national fast-casual restaurant brands, Teriyaki Madness is able to decrease the franchisee’s initial out-of-pocket costs, the first step towards quick profitability.
“By creating a model that builds a strong foundation for franchisee success through strip malls, more accessible real estate such as second generation restaurant space or even retro-fitting existing restaurant spaces, we’re creating opportunities for franchisees to scale their multi-unit agreements very quickly,” added Haith.
The company is in a great place to make changes going forward. In 2014 the franchise system doubled from its original eight locations and has its sights set on continued growth through 2015. Currently, Teriyaki Madness is on-track to open 25 new locations in 2015 with another huge year in 2016 with a goal of 100 units by 2017. There are 30 active franchisees with agreements for 79 units in 14 states.
Teriyaki Madness, a brand started by three aspiring entrepreneurs who wanted to launch a teriyaki concept similar to their favorites back home in Seattle, appeals to customers seeking an alternative to traditional fast-casual opportunities such as pizza, burgers and subs. With made-to-order entrees featuring homemade sauces, fresh vegetables and natural ingredients, this fresh Asian grill serves healthier, heartier, customized meals in seven minutes that leave guests fully satisfied. For more information on Teriyaki Madness, visit www.TeriyakiMadness.com. For more information regarding the restaurant franchise opportunity, visit: www.franchise.teriyakimadness.com.
About Teriyaki Madness
Teriyaki Madness, a fast-casual, Asian restaurant concept featuring a Seattle Teriyaki menu was founded in 2003 and began franchising the brand in 2005. Teriyaki Madness is committed to unconditionally satisfying guests by offering delicious, made-to-order Teriyaki dishes prepared with all natural, fresh ingredients that are served quickly, at a reasonable price in a fun and relaxed atmosphere. The "Fresh, Fulfilling, and Fits your Life” concept was recently recognized by QSR Magazine as one of the Best Franchise Deals for 2014. The brand is dedicated to “Spreading the Madness” so that everyone can experience the best teriyaki on earth.
SOURCE Teriyaki Madness
847.945.1300 ext. 237