bd’s Mongolian Grill Partners with Punchh To Develop Loyalty App
QSR Brand To Encourage Fans To Stir It Up Your Way® Through New Loyalty Program
June 12, 2015 // Franchising.com // SUNNYVALE, CA – Punchh (www.punchh.com), a brand-centric mobile customer engagement platform for restaurants, announces a new partnership with casual dining brand, bd’s Mongolian Grill. Punchh will develop and roll out a new mobile loyalty app for the brand’s cult-like following of fans to connect with bd’s Mongolian Grill directly on their mobile devices.
Punchh increases mobile consumer engagement with its cloud-based POS-integrated platform. Punchh’s loyalty platform will give bd’s Mongolian Grill guests the opportunity to earn and redeem rewards, including an all-expense paid trip to Mongolia! Aside from making purchases to collect points, guests can also use the app to order online, send real-time feedback to operators and receive promotional deals from bd’s Mongolian Grill. The app also gives customers the chance to post reviews and share them with their social media network through Punchh’s social media integration capabilities, thus driving referral business to the company. With Punchh’s full platform, the app will not only provide great features for bd’s Mongolian Grill fans, but also deliver key insights on who the bd’s Mongolian Grill customer is, so the brand can further personalize marketing campaigns and strategically tailor offers and rewards.
“Through the new mobile loyalty program, bd’s Mongolian Grill will get a complete picture of their guests, their preferences and what campaigns are most effective for their bottom line,” said Vic Mahadevan, CEO of Punchh. “In the world of smartphones, it is crucial for brands to engage their loyal fans on the devices they are connected to and we are well on our way to creating a distinct mobile platform for bd’s Mongolian Grill to reach their devoted fanbase.”
“This new app is exciting for our guests because it will drive both in-restaurant and online engagement for our brand,” said Joe Phraner, President and COO of bd’s Mongolian Grill. “Our loyal guests are going to love being rewarded for dining with us, plus we’ll be able to reach new bd’s Mongolian guests through this innovative technology.”
To learn more about Punchh, please visit www.punchh.com. To learn more about bd’s Mongolian Grill, please visit www.gomongo.com.
Punchh is a mobile CRM platform for restaurants, which includes branded mobile apps for consumer engagement, big data customer analytics and integration with POS, social media and other third-party systems. Headquartered in Sunnyvale, California, Punchh's patent-pending technology operates in stores under a variety of premier brands. Punchh’s platform helps restaurants engage their consumers and increase same-store sales, repeat rates, online reviews, new customer referrals and marketing campaign performance. For more information, please visit www.punchh.com.
About bd’s Mongolian Grill
bd’s Mongolian Grill first opened in 1992 in Royal Oak, Mich, offering a fun and unique dining experience. bd's encourages guests to “Stir It Up, Your Way” allowing guests to build their own stir-fry with “Always Market Fresh” ingredients. bd’s offers a variety of choice meats and seafood, veggies & flavor-packed sauces, all freshly cooked (Mongolian-style) on a large, flat top grill. The chain has 28 restaurants. Twenty-seven locations are based domestically in 11 states, including 12 company-owned and 16 franchise restaurants. In addition, there is one franchise location in Ulaanbaatar, Mongolia. To learn more about bd's Mongolian Grill, visit www.GoMongo.com.
SOURCE bd’s Mongolian Grill