Redding, California (PRWEB) July 07, 2015 - Black Bear Diner, an award-winning family dining concept offering bear-sized portions of comfort food classics in a bear-themed restaurant, announced today the sponsorship of professional rodeo rider and loyal customer, Lori Lewis, for her 2015 rodeo circuit tour.
“Lori has been a loyal Black Bear Diner customer for several years at our Goodyear location and this was a very special way to honor her loyalty,” said David Doty, chief marketing officer for Black Bear Diner. “She also has an incredible, feel-good story that just resonated with us from a brand perspective. We feel so honored to support her.”
Lewis, a member of the Women’s Professional Rodeo Association, is a lifelong horse trainer and amateur champion. At the age of 50, Lewis decided she wanted to turn pro. In 2012, Lewis and her horse, Kryptonite, were named the Arizona Turquoise Circuit “Rookies of the Year.” In 2013, after losing her eyesight in one eye, Lori continued to ride despite warnings to hang up the saddle.
“I’m so honored to be a part of the Black Bear Diner family,” said Lewis. “I’ve always loved the hospitality I receive from their local diner in Goodyear. Now I’m receiving that hospitality from the entire brand. I’m just so thankful they’re helping me do something I absolutely love.”
Lewis is on the rodeo circuit throughout the summer of 2015. Her tour schedule can be seen on the Women’s Professional Rodeo Association website or you can stay in touch with Lewis on her Facebook fan page.
Founded in Mt. Shasta, California in 1995 by Bruce Dean and partners Bob and Laurie Manley, Black Bear Diner was born from a desire to bring home-style comfort food classics and personal service back to the dining experience. The family dining concept offers a vast menu anchored on hearty portions and excellent value. The franchise has grown to 69 locations in eight western states. Black Bear Diner was recognized in 2015 by Franchise Times as one of the smartest growing brands. For a full menu and additional information, please visit blackbeardiner.com or connect with Black Bear Diner on Facebook.com/BlackBearDiner or Twitter.com/BlackBearDiner.
Black Bear Diner