September 21, 2015 // Franchising.com // CORALVILLE, Iowa - Pancheros Mexican Grill, a fast casual Mexican restaurant known for its fresh-pressed tortillas and mouthwatering burritos, and Par Technology Corporation (PAR) announce the successful launch of PAR Brink POS Software solution across all 65 of the burrito chain’s restaurants. The deployment of the new software will allow the franchise to better serve their guests as it continues to rapidly expand across the United States.
“Adopting the PAR Brink system in all of our restaurants is an important step in our growth plan because we can now connect with our customers on a deeper level,” said Barry Nelson, Vice President of Operations at Pancheros. “By being able to better understand what our most loyal fans enjoy at Pancheros, we can now offer our guests promotions that better fit their tastes.”
After two decades of providing guests with exceptional service and delicious burritos, Pancheros adopted the Brink POS System in order to create uniformity across the brand and upgrade its guest experience. PAR Brink is a cloud-based software solution that offers a native loyalty program as well as the franchise’s first online and mobile ordering system. The new software includes customer data integration which will allow the brand to analyze its guest’s preferences, making the new system a key ingredient in the growth process. Pancheros was able to launch this system in 1-2 months as opposed to the 1-2 years that it can take other brands.
“The deployment of our PAR Brink system across all Pancheros locations comes at an important time in the franchise’s development as it plans to double the amount of openings in 2016,” said Paul Rubin, Vice President of Brink Software at PAR. “Our partnering with Pancheros represents the growing need for fast-casual chains to begin adopting POS software like ours.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas filled with the freshest, highest- quality ingredients. Burritos are customized and mixed with “Bob the Tool” to get every ingredient in each bite. Along with their tasty burritos, the menu also includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in the United States and the company plans to have 75 restaurants open across the country by the end of 2015. For more information, visit www.pancheros.com.
PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PAR. PAR’s Hospitality segment has been a leading provider of restaurant and retail technology for more than 30 years. PAR offers technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick service chains. PAR’s Hospitality business also markets hotel management systems that provide a complete suite of powerful tools for guest management, recreation management, and timeshare/condo management. In addition, PAR provides the spa industry a leading management application that was specifically designed to support the unique needs of the resort spa and day spa markets, a rapidly growing hospitality segment. Products from PAR also can be found in retailers, cinemas, cruise lines, stadiums and food service companies. Visit www.partech.com for more information.
SOURCE Pancheros Mexican Grill