Kono USA Introduces “Kono To-Go” Brand to Reflect Menu Variety beyond Pizza Cones
New Addition to Franchise Portfolio Focuses on All Things Cones & Portable
JERSEY CITY, N.J. - February 19, 2016 - (BUSINESS WIRE) - Kono USA, the franchisor that first introduced the popular pizza-in-a-cone concept to the United States in 2013 as “The Original” Kono Pizza, announced today it has expanded its brand portfolio with the addition of “Kono To-Go” – Fresh Eats, Treats & Sweets. The first two Kono To-Go locations are slated to open in mid-April in Dallas and Baltimore.
The strategic introduction of the new brand follows robust growth in 2015, including long lines of customers at existing Kono Pizza locations and more than 40 franchise agreements for new mobile carts, kiosks and in-line units at malls, Walmart stores and other high-traffic venues. In 2016, the company is on track to add 75-100 locations across the country.
Kono To-Go reflects the diverse menu offerings beyond its staple pizza-in-a-cone and positions the franchise for continued growth in the snack category. The potential for Kono To-Go to thrive within the snack segment is evidenced by the popularity of a new kiosk at the Cherry Hill Mall in New Jersey, which flourishes amid multiple snack brand choices available to shoppers.
Both “The Original” Kono Pizza and the new Kono To-Go franchises offer the same variety of quality products, including breakfast, deli, pizza and dessert items, all served in freshly-baked dough cones. Items are prepared using ingredients inspired by original Italian recipes and baked in just three minutes in the brand’s proprietary oven. However, with the introduction of Kono To-Go, franchisees will now have the flexibility to open with either name, depending on which one best suits their market. Franchisees can also choose between traditional brick and mortar stores, kiosks, mobile carts, in-line stores or a combination of the models.
Kono USA Co-Founder David Ragosa said the company takes a “chameleon” approach that allows for evolution and adaptability. “Our franchisees get the best of both worlds – they receive strong operating systems and the support of a national franchisor, with tremendous flexibility to attract customers with different preferences, and increase profitability by catering to different market segments.”
In addition to a corporate-owned kiosk location in the Newport Centre Mall in N.J., the first two “The Original” Kono Pizza franchised kiosks opened in 2015, and additional multi-unit deals were signed in Philadelphia, Washington D.C., Atlanta and Dallas with over 40 “The Original” Kono Pizza and Kono To-Go locations in various stages of development.
“The introduction of Kono To-Go and its tagline emphasizes the portability of our products and positions us as a one-stop shop for either a meal during any part of the day, a perfect snack between meals, or a treat to satisfy a sweet tooth,” said Carlo Ruggiero, co-founder. “For years there have been the same offerings to on-the-go consumers at malls and other busy venues. We offer a fresh and unique alternative.”
About Kono USA
In 2013, entrepreneurs David Ragosa, Carlo Ruggiero, and Greg Kinlaw introduced the already popular European pizza-in-a-cone concept to America by establishing Kono USA and offering “The Original” Kono Pizza franchise opportunity. In 2015, the company expanded its portfolio to include Kono To-Go, reflecting diverse and portable product offerings of treats, eats and sweets in addition to its staple pizza cones. All products are filled with fresh, quality ingredients inspired by original Italian recipes and baked in just three minutes in a proprietary oven. There are currently more than 40 “The Original” Kono Pizza or Kono To-Go locations operating or in various stages of development across the United States. For more information about “The Original” Kono Pizza or Kono To-Go franchises, visit franchise.konousa.com or call (855) 566-6872. To learn more about “The Original” Kono Pizza and Kono To-Go, visit www.konousa.com.
SOURCE Kono Pizza
Fishman Public Relations