Flame Burns Strong for Fast Casual Franchise Teriyaki Madness
Asian-Inspired Grill Grows in Popularity with Sizeable Servings of “Clean” Flavorful Food
DENVER - April 27, 2016 - (BUSINESS WIRE) - When it comes to being on trend, Teriyaki Madness hits the trifecta: fast casual, Asian-inspired and customizable.
Answering the nationwide demand for the Seattle-style teriyaki ubiquitous on almost every corner in that city, Teriyaki Madness – better known by devoted raving fans as “TMAD” – is a small fresh Asian grill that serves bowls of bold, flavorful food made to order with fresh, natural ingredients, served tableside in 5-7 minutes. All chicken dishes use fresh (never frozen), all-natural chicken that is 100 percent natural, marinated and grilled with house-made sauce.
TMAD opened its first franchise location in 2005 in Las Vegas and today has 31 restaurants operating in 14 states, with 18 more projected to open by the end of 2016. The brand boasts average unit volumes of over $1.1 million, and has experienced annual double digit Same Store Sales growth for most of its existence. With strong demand for TMAD around the country, the company has already awarded 117 restaurants to 41 franchise owners and is one of the fastest growing fast casual concepts in the country.
“We are different. With a neighborhood feel provided by local ownership and fresh, quality ingredients, our food is a welcome change to franchised pizza, burgers or sub sandwiches,” said TMAD CEO Michael Haith. “We serve large, customizable bowls and plates that make customers feel great and fully satisfied. Once people try the food, they become our evangelists and bring back their friends and family.”
Guests can choose a bowl or plate and then load it with teriyaki chicken, beef or tofu and add brown, white or fried rice or even yakisoba noodles. With fresh-cut veggies, the bowls are customized as low-carb, gluten friendly, or double meat. The average ticket is around $12, with consistent enthusiastic comments from guests about the large size of the bowls and plates.
TMAD is taking an unconventional approach to franchising by encouraging individuality at each franchise location. Although the food and some iconic symbols will bind the brand together, it’s up to the franchisee to maintain the “soul” of the restaurant, Haith said.
“People are tired of franchise concepts that serve factory food in fluorescent, soulless environments,” he added.
The brand is also stepping outside the norm of traditional franchise expansion strategies. Rather than targeting specific areas or regions for growth, Haith says the company is targeting “the right people” for growth. “Be it a former blackjack dealer with three highly successful TMADs, to experienced food-service operators who foresee the next big thing, we look for owners that fit our culture and will be successful with the brand.”
In addition to franchising, Teriyaki Madness also aims to expand aggressively with its own restaurants. The company owns a restaurant in Austin, Texas, and projects to open several additional company-owned locations in its home base of Denver.
“We’ll expand with passionate or experienced restaurant owners – wherever they may be – as our food translates to all regions and cultures. The business model works and it works very well. Why wouldn’t we be expanding side-by-side with our franchisees?” said Haith.
Ethnic, fast causal is the fastest growing segment in the restaurant industry and Teriyaki Madness appears to have grabbed the first wave as they are now opening an average of almost a new restaurant a week. A recent study found that nearly 45 percent of people in United States households consume food with teriyaki at least once a month and rapidly growing. In addition to the recent boom in teriyaki consumption, Asian-inspired cuisine has been on the rise since 2011, bringing in nearly $20 billion annually over the last five years.
About Teriyaki Madness
Teriyaki Madness, a fast casual, Asian-inspired restaurant concept featuring a Seattle-style Teriyaki menu was founded in 2003 and began franchising in 2005. Teriyaki Madness is committed to unconditionally satisfying guests by offering delicious, made-to-order teriyaki dishes prepared with all natural, fresh ingredients that are served quickly, at a reasonable price and in a fun and relaxed atmosphere. The “Fresh, Fulfilling and Fits your Life” concept was recognized by QSR Magazine as one of the Best Franchise Deals in 2014 and 2015. For more information, visit the company website at www.TeriyakiMadness.com.
SOURCE Teriyaki Madness
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