Aging in Place Demand Drives Expansion of In-Home Care Franchise in Cleveland
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Aging in Place Demand Drives Expansion of In-Home Care Franchise in Cleveland

BrightStar Care to Introduce Seven New Locations to Meet Growing Trend; Searches for Qualified Franchise Partners

CLEVELAND - July 11, 2016 - (BUSINESS WIRE) - Local entrepreneurs seeking to run a business that makes a difference in the lives of Cleveland families will soon have to look no further. BrightStar Care, a national franchise specializing in providing the highest quality skilled medical and non-medical in-home care services, has seven new territories available in the Cleveland market.

In 2014, the number of Cleveland residents over the age of 65 was more than 12 percent of the total population, proving there is a clear demand to provide quality in-home care services to those choosing to age in place. This staggering statistic, which is prevalent across the U.S., is contributing in large part to the rapid growth of BrightStar Care and its active development plans, including Cleveland.

“The aging demographics in Cleveland coupled with the fact that there is an undeniable need for quality in-home care services, makes this community an exciting development region for BrightStar Care,” said Anthony Padulo, Executive Vice President of International and Domestic Franchise Development. “We are eager to find local business leaders to bring unparalleled, quality homecare services to the area.”

Each BrightStar Care location serves an average of 70 families and employs 70 RNs, therapists, LPNs, CNAs, and HHAs as part of their care staff. BrightStar Care currently has a successful franchise location open and operating in South Dayton/Warren County/West Chester. Owner Pat Luers joined the BrightStar Care system in 2009 and previously held a variety of sales and marketing roles within different industries outside of healthcare. Luers did not want to be 60-years-old looking back at his business career and realize that he made no real impact; therefore, BrightStar Care provided the perfect opportunity to get involved in a business that takes care of people.

“There is so much information to know about the healthcare industry and when you don’t have time to research every little piece, BrightStar Care corporate is there to do the heavy lifting and are always implementing new technology and coming up with innovative practices that are beneficial to the business,” said Luers. “BrightStar Care wasn’t just looking to sell me a franchise, they were looking for the right person to own the franchise and I felt good about that. This was far different from any other opportunity I was looking for and the brand as a whole was so much more organized and had so many more resources. Not to mention that the industry itself seemed and proved to be growing.”

In its search for qualified applicants to expand the brand in Cleveland, BrightStar Care is looking for educated men and women who are self-motivated and have a high level of business acumen. Prospective franchisees must have the ability to manage and lead a team but are not required to have a healthcare background. It is important to note that qualified prospects must have liquid assets of $100,000 and a net worth of $500,000.

“The great thing about our franchise model, training, and support, is that you don’t have to have previous healthcare experience,” said Padulo. “The majority of our incoming franchisees don’t come from the healthcare field. We’re looking for business managers who have a strong passion for our business, and an appreciation for providing a high quality service.”

BrightStar Care offers both medical and non-medical private duty home care services, as well as medical staffing and each BrightStar Care location employs a full-time Registered Nurse Director of Nursing who tailors unique, personalized plans of care for each client and oversees a professional care team of well-qualified, experienced caregivers. The company began franchising in 2005, and has since grown to a $335 million company with more than 300 locations nationwide with plans to add another 50 new franchise units across the U.S. in 2016.

For more information about franchising in the Cleveland and BrightStar Care, please visit

About BrightStar Care

Based in Chicago, BrightStar Care is a national private duty home care and medical staffing franchise with more than 300 locations that can provide medical and non-medical services to clients within their homes, as well as supplemental care staff to corporate clients. BrightStar Care professional nurses and caregivers deliver expert, compassionate, and personal care 24 hours a day, seven days a week. Each BrightStar Care location is required to pursue Joint Commission Accreditation. BrightStar Care received The Joint Commission’s Enterprise Champion for Quality award in 2013, 2014, and 2015, and is committed to having each of its agencies comply with Joint Commission standards. BrightStar Care uses the nationally known patient satisfaction survey company Press Ganey to measure client satisfaction and is proud that nine out of 10 clients would recommend BrightStar Care to a friend or family member. For more information on BrightStar Care please visit; to find out more about BrightStar Care Franchising, visit

SOURCE BrightStar Care


Julianne Kennelly
Fishman Public Relations



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