July 29, 2016 // Franchising.com // LOS ANGELES and LIVONIA, Mich. - Silvercrest Advertising, a local media planning and buying solution provider, and Valassis, a leader in intelligent media delivery, announced today that they are working together to help small business owners activate their target consumers.
Driven by ongoing demand for their proprietary state-of-the-art Localized Media Automation Platform (LMap), Silvercrest Advertising has enhanced their platform by teaming up with Valassis. LMap provides franchisors, franchisees and independently-owned local businesses a one-stop shop for creative customization, media selection and execution. Silvercrest Advertising will tap into Valassis’ national geography footprint allowing LMap to deliver real-time media recommendations that include RedPlum® print and digital solutions to reach their best consumers.
“Valassis is a leader in our industry, delivering proven results for big and small businesses alike across a wide variety of industries,” said William Rodriguez, Silvercrest president and co- founder. “We are expanding to include Valassis product offerings which is a win for our clients seeking to grow their businesses efficiently using a cross-channel approach.”
“By combining our intelligent media solutions and Silvercrest’s self-service online platform, we are able to provide greater insight for advertisers to reach and activate consumers via custom media campaigns,” added Mark Johnson, vice president, Team Solutions at Valassis.
Both Silvercrest Advertising and Valassis are excited about the enhanced speed to market this new data set in LMap provides for media recommendations utilizing Valassis products and services.
Founded in 2011 by advertising industry veterans William Rodriguez and Ryan Gesler, Silvercrest Advertising (www.silvercrestadvertising.com) provides strategic media planning and buying services that leverage relationships with nationwide local media providers that generate significant, quantifiable results. Silvercrest also offers a proprietary Localized Media Automation Platform (LMap) that enables franchisees to customize newspaper FSIs, door hangers, direct mail pieces and other advertising tactics for their respective trade areas while adhering to franchisor guidelines and maintaining brand integrity.
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings Corp.
SOURCE Silvercrest Advertising