Leading U.S.-Based In-Home Health Care Franchise Enters First International Market
Industry Veteran Spends Career Bringing Brands to Canada, Looks to Develop 65 BrightStar Care Locations Across Country by 2022
August 31, 2016 // Franchising.com // CHICAGO - As a result of the development of a vast network of programs and services that help ensure the well-being and high quality of life for seniors over the last half-century, Canadians are now seeing the highest life expectancy rate in history. Capitalizing on the need for quality, in-home health care services for this emergent aging population, BrightStar Care, a private duty home care and medical staffing franchise with more than 300 locations in the United States, today announced the signing of a master franchisee to expand into Canada.
Master franchisee Michael Shneer will lead BrightStar Care’s expansion throughout Canada. An accomplished master franchisee who has introduced three other American franchises to Canada, Michael plans to bring 65 locations across all 10 Provinces in the next 5 years. Shneer will own and operate the first Canadian location, which will open in North York, Toronto, next month. Shneer will begin to develop the territories through sub-franchising in 2017. Shneer stated “we are already starting to see franchise interest in the brand here in Canada and are excited to bring this higher standard of care to Canadians from coast to coast.”
The agreement with BrightStar Care marks Shneer’s fourth endeavor as a master franchisee. Shneer, who spent the majority of his career bringing American brands to Canada, has previously developed and grown high-profile concepts such as Menchie’s Frozen Yogurt, Party City and Nutri/System Weight Loss throughout Canada.
“The demographics of Canada are extremely similar to that of the United States, especially with the 65 and older population, so it was natural decision for us to begin our global expansion with Canada,” said Anthony Padulo, Executive Vice President for BrightStar Care Global Franchise Development. “We have ambitious development plans for Canada, and we are excited to have Michael and his team lead the way.”
The BrightStar Care brand is unique among private duty home care providers in its commitment and ability to deliver the highest standard of care. Each franchise location employs a Registered Nurse Director of Nursing who creates unique, personalized plans of care for each client and oversees the professional care teams of well qualified, experienced caregivers who deliver expert, compassionate and personal care.
“BrightStar Care stood out to me because of the higher standard of care that is ensured by the Director of Nursing, who oversees all of the care within each agency,” said Shneer. “In a highly competitive industry, these standards are not mandatory, so BrightStar Care raises the bar and offers a quality of care beyond that of the competition. The in-home care industry is booming globally as the demand for quality care is increasing, and I see great opportunity for growth of this franchise concept in Canada.”
BrightStar Care offers both medical and non-medical private duty home care services. In addition to the active role of the Registered Nurse Director of Nursing, BrightStar Care locations are required to obtain and maintain Joint Commission Accreditation. The Joint Commission is an internationally recognized healthcare-quality organization with rigorous standards. For the fourth year in a row, The Joint Commission recognized BrightStar Care as an Enterprise Champion for Quality. BrightStar Care is the only national home care franchise to earn this recognition four years in a row. The company began franchising in 2005, and has grown to nearly a $400-million company with more than 300 locations nationwide. BrightStar Care plans to add another 50 new franchise units across the U.S. in 2016.
About BrightStar Care
Based in Chicago, BrightStar Care is a national private duty home care and medical staffing franchise with more than 300 locations that can provide medical and non-medical services to clients within their homes, as well as supplemental care staff to corporate clients. BrightStar Care professional nurses and caregivers deliver expert, compassionate, and personal care 24 hours a day, 7 days a week. Each BrightStar Care location is required to pursue Joint Commission Accreditation. BrightStar Care received The Joint Commission’s Enterprise Champion for Quality award and is committed to having each of its agencies comply with Joint Commission standards. BrightStar Care uses the nationally known patient satisfaction survey company Press Ganey to measure client satisfaction and is proud that nine out of 10 clients would recommend BrightStar Care to a friend or family member. For more information on BrightStar Care please visit brightstarcare.com; to find out more about BrightStar Franchising, visit www.brightstarfranchise.com.
SOURCE BrightStar Care
Fishman Public Relations
(847) 945-1300 x239
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