DENVER - September 08, 2016 - (BUSINESS WIRE) - Just months after CEO Michael Haith acquired Teriyaki Madness, the evolving Asian fast casual restaurant concept has taken another major step in developing the brand into a national powerhouse. Closing in on 50 Teriyaki Shops in 15 different states, Teriyaki Madness has announced the hire of seasoned franchising veteran Todd Owen to further the national TMAD craze.
Owen, who will now work as the restaurant’s Vice President for Development, comes to TMAD with 21 years of experience in the franchising industry, holding a vast array of leadership roles at franchise restaurant companies such as Taco Bell and Qdoba Mexican Grill. At Qdoba, Owen was instrumental in the growth of the fast casual brand from 60 units to more than 630 in just over a decade. At Taco Bell he franchised hundreds of Taco Bell locations across the United States, working with multi-unit and multi-brand operators in both traditional and non-traditional venues and cities.
“The recruitment of Todd and other proven executives to the team will help us achieve our goal of smart, aggressive expansion,” Haith said. “We are looking forward to his experience in helping our franchisees achieve their expansion goals while meeting the increasing demand for Asian fast casual comfort food.”
The fast casual industry has seen a rise in consumer spending over the last five years, bringing in nearly $20 billion since 2011. Approximately 45 percent of households in the United States consume food with teriyaki at least once per month and Asian food is the fastest growing segment in the fast casual industry.
Franchising since 2005, Teriyaki Madness currently operates in 30 percent of the United States, and recently brought the Madness to the state of North Carolina for the first time when it opened its first of 10 projected shops in Charlotte, N.C., this month. Owen’s new role with TMAD will be to grow the restaurant similarly to the likes of Qdoba and Taco Bell, a role he feels comfortable with given his past experiences.
“Teriyaki Madness is a restaurant brand on a roll with a huge upside,” Owen said. “They are the perfect storm for national success with a food that has been a staple of the Seattle restaurant scene for decades. With the new ownership by an experienced fast casual franchise team, I’m excited to see TMAD achieve dramatic success with guests across the country and become a major player in the fast casual industry.”
Teriyaki Madness is known for its Seattle-style teriyaki, serving big bowls of bold, flavorful comfort food made ‘to order’ with fresh, never frozen ingredients. All dishes use all-natural meats that are marinated and grilled with noodles or three kinds of rice and fresh vegetables and served with a variety of home-made sauce. Customers can choose a bowl or plate and then load it with teriyaki chicken, steak or tofu and add yakisoba noodles, white, brown or fried rice. With fresh-cut veggies, the bowls are customized as low-carb and gluten-friendly, with the average price per meal around $8.
A staple in local communities, no two TMAD locations look the same and are locally owned and operated. The ‘sincere-franchise’ model allows for TMAD business owners to customize his or her store to better suit the community and their personalities.
“TMAD’s franchise model is a unique style that is highly desired among prospective business owners,” Owen said. “Not only are you investing in a nationally-known, emerging restaurant, but you are also customizing the environment to your liking.”
For more information on Teriyaki Madness and franchise opportunities, visit www.TeriyakiMadness.com.
Teriyaki Madness, a fast-casual, Asian restaurant concept featuring a Seattle-style Teriyaki menu was founded in 2003 and began franchising the brand in 2005. Teriyaki Madness is committed to unconditionally satisfying guests by offering delicious, made-to-order Teriyaki dishes prepared with all natural, fresh ingredients that are served quickly, at a reasonable price in a fun and relaxed atmosphere. The "Fresh, Fulfilling, and Fits your Life” concept was recently recognized by QSR Magazine as one of the Best Franchise Deals for 2014 and 2015, as well as the Franchise Business Review for their Top 50 Franchise Satisfaction award for 2015 and 2016. The brand is dedicated to “Spreading the Madness” so that everyone can experience the best teriyaki on earth.
SOURCE Teriyaki Madness
Fishman Public Relations