Chronic Tacos Has Nothing to Hide

Following a series of sustainable efforts, the California-inspired Mexican grill debuts an international campaign for transparency

December 01, 2016 // Franchising.com // ALISO VIEJO, Calif. – Chronic Tacos has given a name to its commitment for quality in (and out of) the kitchen. The international franchise’s “Nothing To Hide” campaign highlights produce traceability, all-natural proteins and eco-friendly products for all North American restaurant locations.

“The Taco Life jointly embodies ‘Accountability,’ ‘Integrity’ and ‘Excellence,’” said Michael Mohammed, CEO of Chronic Tacos. “Our mission begins with knowing and trusting where our vegetables grow to the plate that are food is served on. This campaign really sought to emphasize our dedication to those qualities.”

Over the years, Chronic Tacos has continued to make advancements for this cause. “Nothing To Hide” combines a variety element, further delivering on quality. When dining at any restaurant, each include:

  • All natural proteins with no artificial ingredients, hormones or antibiotics.
  • Non-GMO corn tortillas
  • Eco-friendly paper products that are compostable and biodegradable
  • Full traceability in the supply chain for produce and locally sourced ingredients

These features are applied to the entire menu of the restaurant chain. Currently, guests will find customizable burritos, tostada bowls, tortas, taquitos, flautas, salads and tacos, including a breakfast menu all day. Proteins include carne asada (steak), pollo asado (chicken), carnitas (slow-cooked pork), al pastor (spicy marinated pork), with seafood options including grilled, beer-battered, or baja-style fish and shrimp.

Alongside this project, Chronic Tacos continues to expand from coast to coast, across North America. 2016’s Q4 will see eight U.S. openings and with an additional eight locations in Q1 2017. 

For more information visit eatchronictacos.com.  Get involved! Follow Chronic Tacos on Twitter and on Instagram or become a fan on Facebook.

About Chronic Tacos

Chronic Tacos is a California-inspired Mexican grill that celebrates authenticity and the individuality of its customers. The fast-casual franchise is known for its fresh Mexican cuisine that is customized for each guest’s distinctive taste. Founded in 2002, the Aliso Viejo, California-based company has more than 30 locations operating across North America and is committed to serving only the highest quality ingredients and all-natural meats. Chronic Tacos offers traditional Mexican items such as tortas, taquitos, flautas and tacos as well as burritos, tostada bowls and salads, including a breakfast menu all day. Customers can choose from vegetarian and gluten-free options, as well as carne asada (steak), pollo asado (chicken), carnitas (slow-cooked pork) and al pastor (spicy marinated pork). Seafood lovers can also order grilled, beer-battered or baja-style fish and shrimp. Each restaurant incorporates original art designs inspired by traditional “Day of The Dead” art, creating a unique experience at each location. For more information or to find the nearest Chronic Tacos, visit www.eatchronictacos.com.

SOURCE Chronic Tacos

Media Contact:

Matt Kovacs
Blaze Public Relations
(310) 395-5050
mkovacs@blazepr.com

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