Franchisees Identify Channel Overload, Training and List Management Among Top Local Marketing Challenges

New BIA/Kelsey Report Available Courtesy of Vya

Vya infographic offers recommendations for franchise brands to help local franchisees overcome these challenges and build a marketing culture at the local level.

March 30, 2017 // Franchising.com // CINCINNATI, Ohio - Channel overload, training and list management are among the top local marketing challenges identified by franchisees in BIA/Kelsey’s “Franchise Advertising and Marketing Research Report,” now available for download, courtesy of Vya. Findings highlighted in the report related to these challenges include:

  • Channel overload. Franchisees report they use on average 20 different free and paid marketing channels, which can be overwhelming to manage.
  • Support. Two of the top four marketing resources franchisees would like from their franchisors relate to training: 33% want more training in digital marketing and 22.2% want more training in non-digital marketing.
  • List management. Fewer than half of franchisees that maintain customer lists use those lists for promotions.

Vya, a leading provider of simplified local marketing systems for distributed organizations, today released an infographic highlighting these challenges along with recommendations on how franchise brands can help their local franchisees overcome them.

“These challenges point to opportunities for franchise organizations to engage their franchisees and build a marketing culture at the local level,” said Kandi O’Connor, COO of Vya. “Creating turnkey, multi-touch local campaigns, enabling easy customization for local markets, and helping franchisees easily link their lists to marketing campaigns - these are just a few of the ways franchisors can give franchisees the support they need to be successful in their local markets.”

BIA/Kelsey’s Franchise Advertising and Marketing Research Report provides essential insights into franchisee local marketing trends. For more information on franchisee local marketing trends including marketing channel usage, budgets, and more, download the full report for free, courtesy of Vya: http://hubs.ly/H06gvPM0.

About Vya

Vya (@vya_systems) offers businesses a full range of integrated marketing resource management tools to help customers simplify and localize marketing efforts. The company combines more than 20 years of print fulfillment experience with the latest technology to provide a platform to help companies customize their marketing, messaging and materials. Learn more about Vya at vyasystems.com or contact Vya at 800-426-7921 or sales@vyasystems.com.

Media Contact:

Eileen Pacheco
508.254.1440
eileen@tango-group.com

SOURCE Vya

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