Vya infographic offers recommendations for franchise brands to help local franchisees overcome these challenges and build a marketing culture at the local level.
March 30, 2017 // Franchising.com // CINCINNATI, Ohio - Channel overload, training and list management are among the top local marketing challenges identified by franchisees in BIA/Kelsey’s “Franchise Advertising and Marketing Research Report,” now available for download, courtesy of Vya. Findings highlighted in the report related to these challenges include:
Vya, a leading provider of simplified local marketing systems for distributed organizations, today released an infographic highlighting these challenges along with recommendations on how franchise brands can help their local franchisees overcome them.
“These challenges point to opportunities for franchise organizations to engage their franchisees and build a marketing culture at the local level,” said Kandi O’Connor, COO of Vya. “Creating turnkey, multi-touch local campaigns, enabling easy customization for local markets, and helping franchisees easily link their lists to marketing campaigns - these are just a few of the ways franchisors can give franchisees the support they need to be successful in their local markets.”
BIA/Kelsey’s Franchise Advertising and Marketing Research Report provides essential insights into franchisee local marketing trends. For more information on franchisee local marketing trends including marketing channel usage, budgets, and more, download the full report for free, courtesy of Vya: http://hubs.ly/H06gvPM0.
Vya (@vya_systems) offers businesses a full range of integrated marketing resource management tools to help customers simplify and localize marketing efforts. The company combines more than 20 years of print fulfillment experience with the latest technology to provide a platform to help companies customize their marketing, messaging and materials. Learn more about Vya at vyasystems.com or contact Vya at 800-426-7921 or firstname.lastname@example.org.