sweetFrog Frozen Yogurt Launches Nationwide Acquisition and Re-Branding Push
Nation’s Leading Frozen Yogurt Chain Expects to Add New sweetFrog Locations from Coast to Coast in 2017 through Acquisitions and Re-Brands
May 19, 2017 // Franchising.com // Richmond, VA - sweetFrog Frozen Yogurt, the nation’s leading frozen yogurt franchisor, named America’s Best Frozen Yogurt by The Daily Meal, and a Top New Franchise by Entrepreneur Magazine, has announced a nationwide acquisition and re-branding push to add as many US-based locations as possible to the sweetFrog franchise family in 2017 and beyond.
This full-scale effort will be directed by sweetFrog’s CEO, Patrick Galleher – an accomplished private equity executive. According to Galleher, sweetFrog’s award-winning reputation, supply chain and cost structure makes the frozen yogurt franchise an attractive fit for any chain seeking to be acquired and any store owner considering a re-brand.
“There has never been a better time to launch an acquisition and re-branding push on behalf of sweetFrog,” says Galleher. “In the past two years, we have hired phenomenal corporate employees, added passionate franchise owners, and of course, continued to serve the best-tasting frozen yogurt, ice cream and gelato in the market. We have kept fan-favorite flavors and introduced new, cutting-edge flavors our customers love. These efforts have reinforced sweetFrog’s status as the nation’s leading frozen desert brand – earning sweetFrog countless industry awards and helping the company grow to 340 total stores in 27 states, including 10 international locations in Egypt and the Dominican Republic.”
Galleher also referenced specific milestones and company initiatives that make the timing perfect for this acquisition and re-branding effort.
“Our supply chain, cost structure, brand name and many other important factors can help any other frozen yogurt location become more profitable if they join our award-winning franchise system,” says Galleher. “Additionally, we have recently achieved multiple important milestones that highlight the reach and impact of the sweetFrog brand. These include securing a fantastic NASCAR sponsorship agreement with rising driving star Gray Gaulding and reaching 2 million active sweetFrog customer loyalty program members earlier this year.
“For these reasons and many more, we’re excited to add new sweetFrog locations this year as we acquire other self-serve frozen yogurt chains and help individual frozen yogurt operators re-brand under the sweetFrog name.”
For more information about sweetFrog Frozen Yogurt, please visit www.sweetfrog.com.
To learn more about sweetFrog Frozen Yogurt franchise opportunities, as well as acquisitions and re-brands, please visit http://sweetfrog.com/franchise.
About sweetFrog Frozen Yogurt
sweetFrog (http://www.sweetfrog.com) is the fastest growing self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh toppings choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores and mobile units including retail, mobile trucks and non-traditional locations (such as sporting venues) in twenty-seven states in the U.S, Dominican Republic and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. sweetFrog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.
SOURCE sweetFrog Frozen Yogurt