June 02, 2017 // Franchising.com // Columbus, OH - With a busy Memorial Day weekend kicking off the summer travel season, Red Roof started its major summer sweepstakes today to welcome the best time of year to take a trip.
As a thank you to guests and loyal RediCard® members, Red Roof began giving away an appealing prize each day, over 92 consecutive days, beginning today and ending August 31. Travelers must be registered with Red Roof’s rich loyalty program, RediCard Rewards, to be entered. By simply registering for the free RediCard Rewards program, all new members receive one entry into the sweepstakes. Additionally, all members will receive one entry per qualified stay at a Red Roof property during the contest period. Prizes include lucrative gift cards, high-tech cameras, pulse-pounding speakers, high-definition televisions and more. For more information and contest rules, visit RediRewardsSweepstakes.dja.com.
While summer is always a popular time of year for traveling, the 2017 season promises to be especially robust. A study conducted by AAA found that 30 percent of U.S. adults say they are more likely to travel this year than they were last year. Additionally, a whopping 85 percent of travelers hold visiting family or friends higher than any other priority for taking a trip, meaning Americans will frequent destinations across the entire country. Red Roof welcomes all travelers, from families to young professionals, at a location convenient to their plans with a price just as comfortable as the upgraded accommodations.
Consumers can start planning the perfect summer trip now - and become a RediCard member to enter into the RediRewards Sweepstakes - at redroof.com or by calling 800.RED.ROOF (800.733.7663).
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location. Red Roof also offers franchisees Genuine Relationships. Real Results.™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
Hill + Knowlton Strategies
SOURCE Red Roof®