Men’s Grooming Franchise Brings Mancave Nirvana to Midtown Miami

June 09, 2017 // // Miami, Florida - Hammer & Nails Grooming Shop for Guys, a men’s grooming shop that provides hand and foot care, haircuts and shaves in a man cave nirvana, is opening its first franchise location. Located in Midtown Miami at 122 Buena Vista Blvd., the new personal care shop is slated to open June 16. Building on its momentum of licenses awarded for more than 200 shops during its first year of franchising, this milestone location marks one of 8 to open by year’s end.

“This opening marks a key moment of growth for our brand. Hammer & Nails has truly discovered an untapped sector of the massive health and wellness industry and we are excited to start our growth on a solid foundation of smart franchise partnerships,” said Michael Elliot, founder of Hammer & Nails. “As the first Hammer & Nails in the area as well as our brands’ first franchise location, this trailblazing shop is just the beginning of our nationwide expansion plans.”

The Miami location is owned by franchise partners Richard Spado and Mike Nichols who recently appointed Ricardo Perez as the general manager and Carlos Ferdinand as the master barber. Together, Perez and Ferdinand oversee the hiring and management process for the staff to ensure an efficient run of operations. The staff aims to provide every client with a personalized, unrivaled experience within a rejuvenating and comfortable environment.

The Hammer & Nails experience is unlike any other in the health and wellness space. The atmosphere is low-lit, with a single candle on the reception desk. Exterior windows are tinted dark for privacy and the interior is furnished with dark wood and steel, to create a relaxing vibe from the moment you walk in. If you have an appointment (which most guests do), you’re greeted by name and escorted to a beautiful oversized Bison leather chair. You’ll be handed a menu with complimentary beverages ranging from an iced tea to McAllen’s whiskey, all of which is included in the service cost. Shops have Direct TV, and every guest has a personal TV, remote and noise-cancelling headphones for entertainment during his visit. Every part of the process is about giving great service and helping make guys feel relaxed and pampered in a welcoming environment.

As the only niche male grooming franchise available, Hammer & Nails has a first-to-market advantage in the ever-growing $21B male grooming industry. For more information about the Hammer & Nails franchise opportunity, visit

About Hammer & Nails

Hammer & Nails was founded in 2013 by Michael Elliot with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male in man cave nirvana. After offering a franchise opportunity in 2015, the brand has awarded licenses for more than 200 shops and is working to have 250 locations open and operating by 2022. To learn more about the brand, service offerings and locations, visit

Media Contact:

Kathryn Frakes
Fishman Public Relations
O: 847.945.1300, ext. 243

SOURCE Hammer & Nails


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