July 13, 2017 // Franchising.com // MILFORD, OHIO - Penn Station East Coast Subs, the fast-casual restaurant known for its grilled, made-to-order sub sandwiches, has hired Curiosity Advertising as its new marketing agency of record. Cincinnati-based Curiosity will spearhead consumer marketing and advertising for Penn Station’s 300-plus restaurants.
“We are excited to update our consumer marketing campaign with Curiosity,” said Penn Station president Craig Dunaway. “Their creativity should provide a boost for our franchisees and drive new and existing customers into our stores. Curiosity was carefully chosen after a lengthy process, and we’re ready to get started.”
Curiosity is a national full-service 360o marketing agency that seamlessly brings together traditional, social and digital advertising services.
“Penn Station offers consumers an immersive dining and eating experience that we really want to bring life to through the campaign,” said Matt Fischer, CEO of Curiosity Advertising. “The menu is truly unique and sparks a passion in its fans unlike any other fast casual restaurant in the category, which is saying a lot considering how cut throat competition is in this sector. I can say our team is thrilled to jump into their business and help the Penn Station brand grow as it continues to expand into new markets.”
Founded in Cincinnati, Ohio in 1985, Penn Station serves a variety of grilled and cold deli sandwiches made to order with high-quality ingredients on freshly baked bread. The menu also includes fresh-cut fries, hand-squeezed lemonade made throughout the day and chocolate chunk cookies baked in the restaurant. Penn Station was named the best sandwich chain in the Nation’s Restaurant News 2015 Consumer Picks survey.
Penn Station has more than 305 locations in 15 states including Ohio, Georgia, Illinois, Indiana, Kansas, Kentucky, Michigan, Missouri, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and West Virginia. All but one location is franchised. As a franchisor, Penn Station is known for its outstanding profitability and return on investment. Penn Station was named one of the Best Franchises to Buy by Forbes in 2016 and one of the Best Franchise Deals by QSR Magazine in 2016.
Projections call for the opening of 15 to 20 restaurants nationwide in 2017. Penn Station is targeting Kansas City, Atlanta, Chicago, Pittsburgh, Nashville, Cleveland and Raleigh. for franchise expansion. For more information, visit www.penn-station.com.
Curiosity Advertising, based in Cincinnati, Ohio, is a strategic 360° national advertising agency that creates smart, bold campaigns to help its clients stand out in today’s crowded world. As one of the fastest-growing agencies in the Midwest, Curiosity’s creative storytelling philosophy helps brands connect with consumers across traditional, interactive, social and direct channels.
Curiosity’s other clients include Dean Foods (TruMoo, DairyPure), Roto-Rooter Plumbing and Drain Services, Luxottica, Nehemiah Manufacturing (Downy Wrinkle Releaser, Boogie Wipes, Kandoo, Dreft, Febreze In Wash Odor Eliminator), Procter & Gamble, Perfetti Van Melle, Salon Concepts, Meridian Bioscience, Double Cross Vodka, Cincinnati Bell Communications, Vegy Vida, The Cincinnati Insurance Companies, The U.S. Navy and others. More information about the agency is available at www.curiosity360.com.
SOURCE Penn Station East Coast Subs