August 24, 2017 // Franchising.com // CANTON, Mass. - Baskin-Robbins, the world’s largest chain of specialty ice cream shops, today revealed findings from a new study - “What Your Ice Cream Eating Preferences Say About You” - that identifies personality traits based on how a person chooses to eat their ice cream. The study was conducted in partnership with Juliet A. Boghossian, behavioral food expert and founder of Food-ology, You are HOW you Eat®.
The study identified the following personality categories based on ice cream eating preferences:
“We’re always looking for opportunities to celebrate the joy of ice cream with our guests, especially during the hot summer season,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “We hope ice cream lovers everywhere enjoy hearing about what their ice cream eating habits say about them. They may even be surprised to learn something new about themselves or their family members and friends simply from how they enjoy to eat their ice cream.”
Other key findings from the survey include:
Ice cream cone and cup lovers can end the last month of the summer on a sweet note and enjoy any flavor of Baskin-Robbins ice cream on August 31 for $1.50 as part of Baskin-Robbins’ Celebrate 31 promotion.*
Additional information on the “What Your Ice Cream Eating Preferences Say About You” Study can be viewed here: http://news.baskinrobbins.com/news/what-your-ice-cream-choice-says-about-your-personality
*Offer valid on August 31st. Participation may vary. Scoop offer good on every size scoop. All listed flavors are optional amongst Baskin-Robbins’ stores. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.
Quantitative survey data and empirical research provided by Behavioral Food Expert, Juliet A. Boghossian, founder of Food-ology, You are HOW you Eat®. Study consisted of a 12-minute online survey among 1,000 U.S. adults (50/50 M/F; equally weighted across the nation). The margin of error at the 95% level of confidence is +3.1%. Results are representative of U.S. Census indicators.
Baskin-Robbins is the world's largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines 'n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and Polar Pizza®. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.
Dunkin' Brands Media Relations