PJ’s Coffee Launches New Skinny King Cake Protein Velvet Ice, King Cake Latte & Coffee Returns for Mardi Gras Season

PJ’s Coffee invites guests to ‘laissez les bon temps rouler’ with new a king cake flavored latte, coffee and Skinny Protein Velvet Ice during Mardi Gras season

January 10, 2018 // Franchising.com // NEW ORLEANS, La. - All hail Carnival! PJ’s Coffee of New Orleans (PJ’s) is kicking off the Mardi Gras season with a new king cake flavored Skinny Protein Velvet Ice, along with its cult favorite King Cake Lattes, hot coffee and cold brews. The king cake beverages are available at all PJ’s locations now through the end of February.

“Mardi Gras is a time of community celebration for New Orleans residents and visitors,” said Reid Nolte, Director of Marketing of PJ’s Coffee. “At PJ’s, we love the communal spirit of the holiday - and think there’s no better way to celebrate than with a cup of king cake-flavored coffee.”

PJ’s Skinny King Cake Velvet Ice is the perfect beverage for guests who are looking for healthier options in the new year. The Velvet Ice features high-quality ingredients of homemade, ultra-low-calorie PJ's Original Cold Brew concentrate, fat- free milk, and EAS Whey Protein Concentrate - all bended to velvety smooth perfection. The beverage meets the Ochsner Eat Fit guidelines: a 16 oz. Skinny King Cake Velvet Ice has 21 grams of protein and less than 1 teaspoon of added sugar.

Founded in 1978 with its first locations in New Orleans, PJ’s Coffee is now located across the U.S. in seven states and beyond with two international locations in Vietnam. The company is slated to hit its 100th location in early 2018.

All PJ’s Coffee locations feature a wide selection of beverages and food, including PJ’s Original Cold Brew Ice CoffeeTM, direct trade coffees, frozen beverages, organic tea and freshly baked pastries. Customers can purchase PJ’s whole-bean coffee bags, single serve cups and PJ’s signature bottled Iced Coffee Concentrate in-store, allowing coffee-lovers to enjoy their favorite combinations from their own homes.

For more information on PJ’s Mardi Gras offerings, please visit www.pjscoffee.com or visit our Facebook page www.facebook.com/pjscoffee.

About PJ’s Coffee of New Orleans

PJ’s Coffee of New Orleans was founded in 1978 by Phyllis Jordan, a pioneer in the coffee industry that demonstrated that better beans, superior roasting techniques, and pure passion for the art of coffee-making mattered. In 2008, the company was purchased by New Orleans natives and brothers, Paul, Steven and Scott Ballard. PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages using only the top 1% of Arabica beans, as well as organic tea and fresh breakfast pastries. PJ’s Original Cold BrewTM Ice Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is 2/3 less acidic – a process and technique pioneered by our founder and used for more than 30 years at all PJ’s locations. Bags of whole bean coffee, single serve cups of PJ’s Coffee and PJ’s Iced Coffee Concentrate are available for sale in-store and online.

Media Contact:

Ally Hodapp
Bond Moroch
Ahodapp@bondmoroch.com
504.323.8338

SOURCE PJ’s Coffee of New Orleans

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