GYMGUYZ Adds Experienced Marketing Strategist as Chief Marketing Officer
Dawn Weiss to Strengthen Mobile Fitness Franchise’s Strategy to Propel Global Expansion Efforts
PLAINVIEW, N.Y. (PRWEB) September 11, 2018 - GYMGUYZ, the leading mobile personal training concept in the United States, has taken a big step forward in its plans for expansion with the hiring of franchise marketing veteran Dawn Weiss as its new Chief Marketing Officer.
Weiss joins GYMGUYZ with an extensive background in franchise marketing for notable brands in the wellness, retail and beauty space. Beginning her franchise career on Massage Envy’s founding team during its most substantial growth period, she has since become a sought-after expert in her field, building strong, recognizable consumer brands that stand the test of time. Following her time with Massage Envy, Weiss established the marketing strategy for The Joint Chiropractic and most recently served as Chief Marketing Officer of Amazing Lash Studio.
"While there’s surely no lack of fitness concepts, people want convenience and accountability, which GYMGUYZ delivers - in fact, right to one’s door,” said Weiss. “It's a challenge to find time to dedicate to ourselves. Women are notoriously good at not putting themselves first; professionals are time-starved; seniors with mobility issues are apprehensive about tackling fitness on their own for fear of injury, and those struggling with weight feel more comfortable working out in the privacy of their own home. There are so many opportunities across our consumer base to enrich and improve people's lives by making fitness more convenient, bringing the trainer, the equipment and the workout to them. We're changing people's lives because GYMGUYZ customizes each workout session to meet the individual’s needs, and helps them remain accountable to reaching them. There's such great potential in this space for our franchise owners, which is why I'm excited to be a part of its growth and global expansion.”
With her proven track record of success in marketing, advertising and public relations for some of the nation's leading franchise consumer brands, Weiss is poised to make an immediate impact with GYMGUYZ. She plans on leveraging what the brand has already been able to accomplish to craft a strategy that strengthens points of connection in existing markets and fuels growth in new ones. Her passion for providing brands on the rise with what it takes to get to the next level gives GYMGUYZ the opportunity to become the next big name in fitness.
"When you have a franchise system that has grown as quickly as GYMGUYZ has, identifying the areas that are scalable to continue promoting new growth is essential. My first initiative is to strengthen the marketing foundation to make it a bigger part of the GYMGUYZ success story through the expansion of the brand’s online presence, defining our consumer personas, and developing segmented messaging that resonates,” said Weiss.
As GYMGUYZ gears up for its 200th location opening in the United States, the brand will continue to eye national and international expansion as it seeks out territories that continue to show a demand for its at-home fitness services. So far in 2018, the brand has successfully added new locations to Maryland, California, Colorado, Wisconsin, Texas, Georgia, Michigan, Kentucky and Florida, with additional territories expected to open before the end of the year. With Weiss leading the messaging, the brand aims to reach these new markets by building and replicating the marketing infrastructure that has driven its most successful territories in the system.
“Assembling a leadership team that has strong knowledge of the challenges and opportunities involved with rapid growth was critical to the long-term success of our brand,” said Josh York, CEO and Founder of GYMGUYZ. “Dawn has a reputation for being able to take growing brands to the next level, and we knew she would bring that same passion and vision to GYMGUYZ. We’re excited to have her onboard as we continue our strong trajectory, bringing new life to our marketing efforts both locally and nationally, to become the world’s fastest growing fitness franchise.”
GYMGUYZ is # 1 in Home Personal Training providing convenient, customized, and creative workouts by bringing the workout to you. Headquartered in Plainview, N.Y., GYMGUYZ brings their premier health and wellness services to the comfort of a customer’s home, office, or setting of choice. Founded in 2008 by fitness specialist Josh York, the mobile brand employs a full fleet of trucks to bring state-of-the-art fitness equipment and expert coaches to their customers’ doors. Whether providing one-on-one training or inclusive group sessions, GYMGUYZ helps equip individuals with the resources to reach their fitness goals. Propelled by a unique take on an in-demand service, and fueled by a passionate corporate team, GYMGUYZ is pushing itself toward significant expansion through franchising. Now with nearly 200 territories across the country, GYMGUYZ is the fastest growing fitness concept in the United States. For more information on GYMGUYZ, visit http://www.gymguyz.com/.
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