ZIPS® Dry Cleaners Takes Home a Platinum Award for its All-New Website Redesign
September 28, 2018 // Franchising.com // GREENBELT, Md. - ZIPS® Dry Cleaners' all-new, beautifully-designed website (www.321zips.com) wins the Platinum Award for "Best Website Redesign" from the prestigious 2018 dotCOMM Awards, an international competition honoring excellence in web creativity and digital communication.
ZIPS Dry Cleaners is a leader in the dry cleaning industry, known for its one-price, same-day business model. The company's redesigned, mobile-friendly website gives visitors a comprehensive understanding of the premium dry cleaners' services and also provides "ZIPS Tips" for keeping clothes fresh at home. The website even answers the question of how ZIPS is able to offer such high-quality services at the low price of $2.29 per garment.
The redesign comes just a few months after ZIPS rebranded in an effort to strengthen online presence, keep up with digital trends and target a younger demographic: millennials. The responsive, thoughtfully-designed site - the artful creation of franchise marketing agency Wheat Creative - offers an easy-to-navigate user experience that methodically educates customers about the benefits of choosing Entrepreneur's Franchise 500#1 Dry Cleaning brand.
"It's been nearly a decade since we've redone our website. We know our customers will appreciate the sleek, modern design and ease of navigation," says Enid Traub, Vice President of Marketing, "and now we have a website that is as one-of-a-kind as our one-price, same-day business model."
ZIPS attributes its competitive price structure to finding more efficient ways to dry clean. For example, the company and its franchisees eliminated wasteful practices like wrapping each garment in tissue paper and using individual plastic bags for every item - which makes the ZIPS motto extremely fitting, "We didn't invent dry cleaning. We perfected it."
SOURCE ZIPS® Dry Cleaners
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