Del Taco Expands Denver Footprint with Existing Multi-Unit Operator
Seasoned Franchise Partner Brent Veach Opens Castle Rock Location to Grow Brand’s Regional Presence
October 03, 2018 // Franchising.com // LAKE FOREST, Calif. - Del Taco, the value-oriented QSR-plus concept beloved for its handmade American-style Mexican cuisine, announced the opening of its 17th Denver area restaurant with longtime franchisee and multi-unit owner Brent Veach. Located in the scenic town of Castle Rock at 6383 Promenade Pkwy, the newest restaurant marks Veach’s 22nd store in Colorado and his 48th Del Taco location.
With more than 560 locations across 14 states, Del Taco offers its guests a unique variety of both Mexican and American favorites, such as tacos, burritos, burgers and fries, prepared fresh daily in the restaurant. Each meal is prepared to order with quality ingredients like fresh grilled chicken and carne asada steak, hand-sliced avocado, hand-grated cheddar cheese, slow-cooked beans and a fan favorite - creamy Queso Blanco.
“After investing with Del Taco for nearly 20 years, I’ve never felt more optimistic about the company’s growth than I do today,” said Veach, who joined the franchise system in 1999 and is opening the first Denver-market location in 7 years. “From menu additions to brand refreshes, our leadership team is clearly making strategic changes to set us up for long-term success, and we’re seeing consistent proof in our system-wide sales increases.”
Prior to Del Taco, Veach earned an expertise in accounting as a CPA at various high profile companies. Now, along with having more than 45 Del Taco restaurants across Arizona and Colorado, Veach also serves as president of Del Taco's Franchise Marketing Advisory Team, which works with brand leadership to achieve transparent franchisee and franchisor relations.
In support of the brands’ national expansion, Del Taco’s recent refresh adds a new tagline – Fresh Mexican Grill - to its iconic name in recognition of the fresh, quality ingredients in every product. The new advertising campaign “Celebrating the Hardest Working Hands in Fast Food,” reinforces the brand’s fresh ingredient preparation, which includes chopping, grilling, slicing, and shredding every day. Updated packaging, new hospitality initiatives, and redesigned menu board are among other brand alterations.
Del Taco’s franchising business model, made up of operations consulting, management training programs and marketing support, is designed to attract individuals or groups with a strong business acumen, experience in the restaurant industry and an interest in multi-unit franchising. The brand’s unique QSR+ positioning within the rapidly growing Mexican quick-service segment presents great growth potential for experienced multi-unit operators looking to diversify their portfolios with a brand consistently on the forefront of delivering industry leading results.
To learn more about Del Taco’s franchise opportunity, visit www.deltacofranchise.com.
About Del Taco Restaurants, Inc.
Del Taco offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant’s working kitchen with the value and convenience of a drive-thru. Del Taco’s menu items taste better because they are made with quality ingredients like fresh grilled chicken and carne asada steak, hand-sliced avocado, hand-grated cheddar cheese, slow-cooked beans made from scratch, and creamy Queso Blanco. Del Taco’s new advertising campaign, “Celebrating the Hardest Working Hands in Fast Food” further communicates the company’s commitment to providing guests with fresh, quality food prepared by hand every day. Founded in 1964, today Del Taco serves more than three million guests each week at its more than 560 restaurants across 14 states. For more information, visit www.deltaco.com
Public Relations Account Lead
SOURCE Del Taco Restaurants, Inc.