East Coast Wings + Grill Sees Big Returns on Brand Initiatives
Company Added
Company Removed
Apply to Request List

East Coast Wings + Grill Sees Big Returns on Brand Initiatives

Emphasis on Menu, Décor and Guest Experience Drives Sales at Growing Family-Dining Franchise

WINSTON-SALEM, N.C. - Oct. 30, 2018 // PRNewswire // - East Coast Wings + Grill (ECW+G), a growing restaurant franchise favored by wing lovers and millennial families alike, is seeing gains from investments in new menu innovation, guest service training and careful attention to details like craft beer initiatives and bar design.

In addition to its nationally acclaimed wings (60 different flavors and 7 heat indexes), ECW+G offers a diverse menu of signature burgers, salads, sandwiches, flatbreads, tacos and a bevy of loaded appetizers and desserts. Each location also features over 16 local and national craft beer selections.

Devoting significant resources to menu R&D, interior design and guest experience training, the brand is experiencing strong sales performance, including:

  • Average unit-level earnings of 15% before (EBITDA)
  • Average unit-level net sales exceeding $1.5 million
  • A 2.33 to 1 return ratio on first-year sales to investment for franchisees

New ECW+G restaurants also pack a lot of punch into a smaller footprint. Decreasing in-store square footage by 27 percent resulted in a 30 percent reduction in development costs for franchisees.

Every Detail Counts
Restaurants implementing East Coast Wings + Grill 2.0 initiatives feature a contemporary interior design with an industrial feel, including brick walls, bold-lettered painted slogans, a warm color scheme and communal tables designed for family and group gatherings. Guest service training emphasizes friendly and positive interaction with guests, while new casual staff uniforms reflect the brand's welcoming personality. Data proves the 2.0 model is working, with all new locations open reporting a 3.5 to 1 sales-to-investment ratio within the first year.

A Menu for Many Taste Buds
The brand's selection of wing flavors, available in seven heat indexes, is sure to satisfy any wing connoisseur. But the "+ Grill" signals a wide selection of additional menu options designed to please millennial families, wing lovers and everyone between. The 2.0 menu includes everything from signature burger choices to salads & sandwiches, tacos, flatbreads, skillets and an expansive selection of appetizers and desserts. At the bar or dining tables, guests can choose from more than 16 local and national craft beer on tap.

Test, Test, Fine-Tune
Thoughtful about every item on its menu, ECW+G makes every menu decision with balance, profits and guest preferences in mind. Practices that underscore thoughtfulness include:

  • ECW+G conducts food focus groups open to loyalty members, every two weeks to test menu items and receive current feedback.
  • Culinary experts and chefs continually fine-tune food recipes to ensure a balance of flavor.
  • ECW+G places a conscious effort on food quality, while minimizing costs for franchisees.

"No decision is made without carefully testing it out and thinking it through. We pour significant time and resources to ensure we deliver consistently positive guest experiences," said ECW+G President and CEO Sam Ballas. "Sales data shows our efforts are paying off, as we consistently improve upon our franchisee's investment in our family-friendly franchise."

About East Coast Wings + Grill

North Carolina based East Coast Wings + Grill is a fast-growing, casual, family-dining franchise that puts the spotlight on buffalo wings. The carefully selected menu has a variety of options to satisfy every family member's taste buds. With more than 60 locations nationwide currently operating or in various stages of development, the burgeoning franchise recently secured itself a top spot on Restaurant Business Magazine's "Future 50" list of fastest-growing U.S. mid-size restaurant chains for the second consecutive year. Entrepreneur magazine also named East Coast Wings + Grill one of the nation's top franchise investments and Franchise Times magazine ranked the company No. 383 on its "Top 200+" list of top revenue-producing U.S. franchises. The concept has also been recognized by The Franchise Grade and Franchise Business Review for transparency during the franchise sales process, franchisee support and overall franchisee satisfaction. For more information about East Coast Wings + Gril, visit www.eastcoastwings.com.

SOURCE East Coast Wings + Grill

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Dunkin'
Dunkin' Is Now Expanding! Find out about our franchise investment opportunities.
Fat Tuesday
In a category all its own and loved by millions with over 35 years of growth, our brand can be your profit. Here is all the info you need to make one...
Ziggi's Coffee
There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle...
la Madeleine
Things don't get much better than breakfast at la Madeleine--unless, of course, it's lunch or dinner.
Blaze Pizza
Blaze Pizza, the recognized world leader in fast, artisanal pizza, is looking to add to our team of top-tier franchise partners.
Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.