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PJ’s Coffee, Zulu Social Aid & Pleasure Club Partner to Offer New Mardi Gras-Inspired Coffee Drinks and Beans

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New Zulu Coconut Iced Mocha available now, along with king cake flavored latte and Protein Velvet Ice through Mardi Gras season

January 25, 2019 // Franchising.com // NEW ORLEANS - Brew Me Something, Mista! PJ’s of New Orleans is kicking off the Mardi Gras season by announcing their new partnership with one of New Orleans’ most historic krewes: the Zulu Social Aid and Pleasure Club (Zulu). PJ’s and Zulu teamed up this year to create a new Mardi Gras-inspired drink as well as bagged coffee blends.

Zulu is known for their historic parade on Mardi Gras Day, rolling prior to the final parade of the season from the Krewe of Rex. Founded 1909, the non- profit Zulu organization has grown to 525 members and has had a major influence on Carnival traditions in New Orleans. Similar to other parading krewes, Zulu has a special homemade “throw” that many parade goers compete for: the coconut. Zulu members hand carve and paint coconut shells, distributing them selectively to lucky watchers while rolling down St. Charles Avenue.

“Zulu is proud to partner with PJ’s to bring the flavor of our traditional throw, the Zulu coconut to both hot and cold coffee drinkers,” said Elroy James, President Zulu Social Aid & Pleasure Club, Inc.

PJ’s and Zulu Offer Two Bagged Coffee Blends

As PJ’s and Zulu are both born out of New Orleans, the partnership was a natural fit that will provide a unique flavor to the season. PJ’s will release two bagged, direct trade coffee blends in February 2019. Both medium roasts, Zulu Blend is bright and smooth with a balanced finish and Zulu Coconut is roasted coconut with a nutty finish. Pre-orders are now being accepted at www.neworleansroast.com/zulu.

“New Orleans’ culture is incomparable, and we wanted a partner whose authentic New Orleans spirit could inspire new flavors for Mardi Gras. We found the perfect fit with Zulu, and we cannot wait for guests around the country to get a taste,” said Peter Boylan, President of Ballard Brands and PJ’s Coffee of New Orleans.

PJ’s New Zulu Coconut Iced Mocha & Other Mardi Gras Offerings

To celebrate Mardi Gras, PJ’s is offering its new Zulu Coconut Iced Mocha, along with its cult favorite king cake flavored latte and Protein Velvet Ice. Also new for 2019, PJ’s is serving hot drinks with flair in new Mardi Gras themed to-go cups. The Mardi Gras beverages and cups are available at all 100+ PJ’s locations now through Carnival season (while supplies last).

“We couldn’t be more excited to add the new Zulu Coconut Iced Mocha to our Mardi Gras lineup this Carnival season, bringing a taste of New Orleans to our locations around the world,” said Leslie Monson, Chief Marketing Officer for PJ’s Coffee. “In addition to the new beverage, we also will be pouring hot coffees and teas in our Mardi Gras themed cup. Mardi Gras is such a fun, special time in New Orleans - for families and visitors alike. Between the bands, the king cakes, the beads and the floats, we like to get creative and have fun with our flavors for the season.”

The Zulu Coconut Iced Mocha is made up of PJ’s Original Cold Brew™ Iced Coffee, classic Hershey’s Syrup and a coconut concentrate.

PJ’s King Cake Protein Velvet Ice is the perfect beverage for guests who are looking for healthier options in the New Year. The Protein Velvet Ice features high-quality ingredients of homemade, ultra-low-calorie PJ's Original Cold Brew™ concentrate, fat-free milk, and Whey Protein Concentrate - all bended to velvety smooth perfection. The beverage meets the Ochsner Eat Fit guidelines: a Medium King Cake Protein Velvet Ice has 21 grams of protein and less than 1 teaspoon of added sugar.

All PJ’s Coffee locations feature a wide selection of beverages and food, including PJ’s Original Cold Brew™ Ice Coffee direct trade coffees, frozen beverages, organic tea, freshly baked pastries and breakfast sandwiches, salads and wraps. Customers can purchase PJ’s whole-bean coffee bags, single serve cups and PJ’s ready-to-drink Nitro coffee, allowing coffee-lovers to enjoy their favorite combinations from their own homes.

For more information on PJ’s Mardi Gras offerings, please visit www.pjscoffee.com or visit our Facebook page www.facebook.com/pjscoffee.

About PJ’s Coffee of New Orleans

PJ’s Coffee of New Orleans was founded in 1978 by Phyllis Jordan, a pioneer in the coffee industry that demonstrated that better beans, superior roasting techniques, and pure passion for the art of coffee-making mattered. In 2008, the company was purchased by New Orleans natives and brothers, Paul, Steven and Scott Ballard. PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages using only the top 1% of Arabica beans, as well as organic tea and fresh breakfast pastries. PJ’s Original Cold Brew™ Ice Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is 2/3 less acidic – a process and technique pioneered by our founder and used for more than 30 years at all PJ’s locations. Bags of whole bean coffee, single serve cups of PJ’s Coffee and PJ’s Iced Coffee Concentrate are available for sale in-store and online.

Media Contact:

Ally Hodapp
Bond Moroch
Ahodapp@bondmoroch.com
504.323.8338

SOURCE PJ’s Coffee of New Orleans

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