fresh&co Looks To Toss New Flavors in South Florida
Healthy fast-casual restaurant concept targets the Sunshine State as part of national expansion
February 21, 2019 // Franchising.com // NEW YORK - fresh&co - a healthy fast-casual franchise recognized by New Yorkers for its chef-inspired, locally-sourced and seasonal menu - has announced plans for further expansion outside of its home state after the launch of its franchise opportunity. Company plans call for targeted expansion into Southern Florida.
While no locations have been formally announced, fresh&co co-Founder and CEO George Tenedios believes the region can hold as many as 25 locations - both corporate and franchisee owned with multi-units available to purchase. The restaurant plans to establish a presence throughout Southern Florida with special attention to the communities of Miami, South Beach, Fort Lauderdale, Boca Raton, Jacksonville, Tallahassee, Daytona, Orlando, and West Palm Beach over the next several years.
“We believe in a better food future, based on local and organic farming. We believe in supporting local suppliers, cooking from scratch, and eating seasonal ingredients that are so fresh you actually can taste the difference,” said Tenedios, noting that 66 percent of American consumers say they are more likely to visit a restaurant that offers locally sourced food items. “Since opening our first fresh&co in 2010, we have taken pride in creating seasonally inspired menus that highlight the best produce. South Florida is one of the nation’s epicenters for new flavors and food trends, and we can’t wait to be a part of the community to introduce fresh&co’s flavors.”
fresh&co’s chef-inspired menu uses seasonal, local and organic ingredients from carefully chosen suppliers and growers to create flavorful meals that accommodate an array of dietary choices and needs. Staying true to its Just made. Just for You. ® slogan, the brand has collaborated with both chefs and nutritionists to design a natural, healthy, and delicious menu that offers options for carnivores, vegetarians, vegans and those with gluten intolerances. From salads and quinoa bowls to homemade soups, fresh-made sandwiches and cold-pressed juices, fresh&co is the go-to spot for hungry consumers who want a healthy meal - fast.
“People want to consume delicious and wholesome food,” expressed Tenedios. “They also want to know what they’re eating, how it is good for their bodies, and where it’s coming from; fresh&co answers all of those demands. Our menus are seasonally inspired and curated by professional chefs, and we use locally sourced ingredients. South Florida residents will know they are being served real, wholesome and trustworthy food”
In addition to partnering with local suppliers, fresh&co acquired its own farm in Orient, New York where they supply fruits and vegetables directly to their NYC restaurants to provide the ultimate from-farm-to-desk® experience.
fresh&co only uses vegetarian-fed, hormone-free poultry and meats, along with non-GMO, natural, ands wherever possible, organic ingredients. The restaurants serve three meals a day, and snacks and juices too, for round-the-clock visits.
To augment the company’s growth, fresh&co is seeking franchisee partners who have a passion for food, have strong business acumen and share the brand’s vision. Including a franchise fee of $45,000, the estimated initial investment to open a fresh&co franchise is between $633,000 and $1,503,500. Each location typically occupies approximately 1,200-2,000 square feet of retail space and presents franchisees with multiple revenue streams (breakfast, lunch, dinner and catering).
Founded in 2010 and franchising since 2018, fresh&co was established to answer the consumer demand for healthier food options that are easily accessible and affordable. fresh&co operates as a healthy fast-casual restaurant focused on serving a diverse chef-inspired menu that offers seasonal items, vegetarian, vegan, and gluten-free options for breakfast, lunch and dinner using all locally sourced ingredients. Today there are 19 locations open and operating throughout New York. For more information visit www.freshandco.com.
Josephine B. Mallari