GNC Launches Beyond Raw LIT AF
New Advanced Formula (AF) Provides Energy to Fuel Workouts
PITTSBURGH, July 1, 2019 // PRNewswire // - GNC Holdings, Inc., a leading global health and wellness brand, announced the launch of Beyond Raw LIT AF (Advanced Formula), a premium extension of the highly successful LIT pre-workout supplement. Lit AF includes higher dosage amounts of the same high-quality branded ingredients in LIT with the addition of several new ingredients resulting in greater power, pumps and focus. The new Advanced Formula fuels intensity during users' workouts through clinically studied dosage amounts of high-quality ingredients and a caffeine blend that gives both an immediate and second rush of energy.
Currently, Lit AF will be offered in four flavors -- Gummy Worm, Icy Fireworks, Sweet & Tart, and Lemon Ice, but the brand will introduce new flavors later this year. Beyond Raw LIT AF will be available exclusively at GNC.
"GNC has seen tremendous success with the Beyond Raw LIT product since its launch in 2017," said Allen McClard, Chief Merchandising Officer of GNC. "As the brand has dominated the performance marketplace, GNC is thrilled to provide our consumers with a new, advanced option."
Beyond Raw LIT AF will be available in all GNC stores nationwide beginning today, July 1. To learn more about Beyond Raw products, please visit https://www.gnc.com/beyond-raw/.
GNC Holdings, Inc. (NYSE: GNC) is a global health and wellness brand that helps people live well. The company is known and trusted for quality performance and nutritional supplements, and its broad assortment of internally developed science based products as well as nationally recognized third-party brands, many of which are exclusive to GNC.
GNC's diversified, omni-channel business model has global reach and a well-recognized, trusted brand, that provides customers with excellent service, product knowledge and solutions. The company serves consumers worldwide through company-owned retail locations, domestic and international franchise locations, e-commerce, joint venture partnerships and key partner distribution agreements. GNC also has exceptional innovation and product development capabilities that support its broad product and brand portfolio. As of March 31, 2019, GNC had approximately 8,200 locations, of which approximately 6,000 retail locations are in the United States (including approximately 2,100 Rite Aid licensed store-within-a-store locations) and the remainder are locations in approximately 50 countries.
SOURCE GNC Holdings, Inc.
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