New Personal Fitness Concept Expands U.S. Franchise Program
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New Personal Fitness Concept Expands U.S. Franchise Program

August 14, 2019 // // Stafford, VA - fit20USA Franchising, LLC, the Master Franchisee for fit20 in the U.S., a new concept to increase personal fitness and improve vitality in just 20 minutes per week, announced today the official launch of its national franchise program. The launch ceremony took place at the newest studio in Stafford, Virginia, the headquarters for fit20USA Franchising, LLC.

“The fitness sector in franchising is expanding into smaller niches, yet most are focused on a younger demographic,” said Dr. Ben Litalien, CFE and Chief Development Officer. “We are providing a unique model for mature adults to have a regular fitness program with professional supervision and in only 20 minutes per week. Our franchise provides qualified candidates with the opportunity to participate in the growing fitness sector in franchising with a unique concept, low labor requirements and a subscription model.”

The franchise expansion plans are initially focused in the District of Columbia, Maryland and Virginia, with additional opportunities throughout the U.S. in the coming months. The franchise program offers a single-studio model as well as a Regional Developer model for markets over one million population. The Company has two locations in Virginia where training for franchisees will be held, and one franchise location in Traverse City, Michigan.

The fit20 concept is well-established outside the U.S., with more than 16,000 members and 150 locations in the Netherlands and eight other countries. Walter Vendel, the founder and CEO of fit20, opened the first fit20 studio in Zwolle, The Netherlands, in 2009.

“Today is a special day as fit20USA launches its official franchise operation,” said Vendel. ‘Undoubtedly, fit20USA will become a significant franchise with high growth potential. It is an exciting time as we see an increasing need by many people to live a healthy and productive life with a sustainable personal training program that doesn't require a huge time investment. fit20 provides just that.”

Robert Cresanti, President and CEO of the International Franchise Association, was a speaker at today’s ribbon cutting at the Stafford studio in Aquia Park. “The story of franchising is one of opportunity, job creation and community support as we are witnessing here today in Stafford,” said Cresanti. “Franchising is the backbone of the American economy, and we congratulate the fit20 USA team on the opening of its third U.S.-based studio and launch of their national expansion program.”

According to IFA, there are more than 733,000 franchising establishments in the U.S., employing 7.6 million people. In Virginia, there are 22,310 franchise establishments which employ over 238,000. In Stafford County alone, there are more than 2,400 franchise locations that support 24,000 jobs.

The fit20 concept is supported by research on slow-motion strength training. It is a safe and effective method for adults to improve their overall fitness and stamina. The fit20 studio provides a private, noise-free environment geared to accommodate busy schedules - an alternative to lengthy, sweaty, crowded gyms workouts. Members meet weekly with a personal trainer -- experts in the fit20 training method -- to ensure a safe and highly-effective workout experience with a circuit of specialized strength training machines to create a full-body workout. Training slowly with high-quality resistance equipment with guidance from a personal trainer is a powerful method to increase strength, endurance and overall fitness.

Key elements of the fit20 approach include:

  • Specialized personal trainers
  • Science-based training method
  • Private and clean studios
  • 20 minutes per week

About fit20USA Franchising, LLC

fit20USA Franchising, LLC is the Master Franchisee for the fit20 concept in the U.S. Based in Stafford, Virginia, fit20USA offers a single-studio franchise and a Regional Developer model for markets with over one million in population. The concept features a high-intensity, 20-minute personal training session that improves strength, vitality and mental focus. Members always work with a personal trainer in a private, noise-free environment geared to accommodate busy schedules and reflect personal physical requirements. Once-a-week training session is by appointment, so members never waste time waiting. The climate-controlled environment offers state-of-the-art equipment with individualized attention - no group workouts, distracting music or mirrors. For more information on fit20USA, visit our website.

Media Contact:

Diane Smiroldo
On behalf of fit20USA

SOURCE fit20USA Franchising, LLC



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