Golden Corral Targets Reno for Expansion
America’s #1 Grill Buffet Chain Searches for Seasoned Local Entrepreneur for New Market
September 09, 2019 // Franchising.com // Raleigh, N.C. - Golden Corral, the nation’s largest grill buffet chain, understands that prime real estate in an area where customers are craving its popular home-cooked favorites is the best ingredient for a successful restaurant. The company believes that Reno, Nevada is the perfect place for its rapidly expanding and proven business model. The next step is to choose an experienced entrepreneur to lead Golden Corral’s new franchise expansion efforts in Reno.
Golden Corral has thrived across the USA for more than 46 years, expanding to 491 locations in 41 states as of August 2019. Recently, Golden Corral has experienced dynamic growth out west, including opening 14 new locations in California since 2012 as part of the brand’s very own California Gold Rush. The Reno Golden Corral will be the third location in Nevada and is expected to follow the success of the restaurants in Las Vegas and Henderson.
“The restaurant business is extremely competitive and Golden Corral conducts an exhaustive search to identify markets that fit our recipe for success,” said Van Ingram, Vice President of Franchise Development for Golden Corral. “We have chosen Reno because the area matches the demographic profile for our brand. We look at population, as well as traffic counts and other characteristics, to target high upside markets where we believe franchise operators can thrive. The ideal franchisee for Reno will be a savvy businessperson with experience in the restaurant and hospitality industry who can successfully lead and operate their own business.”
The Reno expansion comes as the Golden Corral brand looks to the future, revitalizing its brand and attracting new customers and franchise prospects with forward-thinking business ideas such as:
- New Prototype Building – The Gateway is a comprehensive restaurant design that includes upgraded buffet areas and dining rooms with stone fireplaces, larger windows for increased light and an efficient layout that reduced the overall footprint.
- GC On The Go - The company has seen a steadily growing response to its new online ordering and delivery service. GC On The Go meets increasing consumer demand for the convenience of delicious homemade meals without the hassle of cooking.
- “The Only One for Everyone” Ad Campaign - This is a critical part of Golden Corral’s 2019 national TV and digital ad spend to raise brand awareness/preference for all operators. “The Only One for Everyone” campaign focuses on the humanity found within the brand’s DNA – a place for food and fellowship where anyone can enjoy a meal together at a reasonable price.
About Golden Corral
Golden Corral, based in Raleigh, N.C., is the nation’s largest grill-buffet restaurant chain with 491 restaurants operating in 41 states as of August 2019. Golden Corral is famous for its variety, including USDA steaks cooked to order, smoked meats, savory pot roast, hot yeast rolls, and desserts like homemade carrot cake and the Chocolate Wonderfall®.
SOURCE Golden Corral